The Final Wrap-Up: Best of AdMonsters Wrapper 2022
Each week AdMonsters sends out the Wrapper–a series dedicated to analyzing a curation of ad tech news from around the world. Here's a look back at the top Wrappers of 2022.
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Ad Spend Slowdown: The Sequel (2023)
Of no surprise to anyone with a pulse, marketers will continue to tighten their belts in 2023. According to Dentsu’s biannual Global Ad Spend Forecast, global advertising spend will grow at a decreasing rate in 2023. Based on the 58 Markets examined in the study, the growth rate is expected…
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Why Publishers Need to Future-Proof Their Businesses With Newsletters: Q&A With Passendo’s Anders Rasmussen
Given that ad spend will continue its slow descent well into 2023, and direct sales are making a comeback (for some, they never left) — email newsletters provide advertisers with premium advertising inventory that reaches a highly engaged audience.
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How PMC Drives Value For Advertisers with First-Party Data
1:00 PM ET Mounting privacy regulations. Sea changes in ad tech. The need for privacy-first solutions for monetizing your inventory is only growing. Penske Media Corporation gets that. That’s why they worked with Permutive to develop ATLAS Data Studio, a first-party data platform that identifies datasets to help the publisher…
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🌯 Impending Recession Sparks Massive Media Layoffs
December 13, 2022 Massive Media Layoffs Signals Alarm FTC Closes Comments on Consumer Surveillance JCPA Is a Big Fat No Yahoo & Taboola Make a Pact UK Pubs Lawsuit Comes for Google Twitter's New Advertiser Incentive Takes an L Massive Media Layoffs Signals Alarm for Pubs There couldn't be a…
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The Power of Emotional Storytelling in Digital Advertising
The usual holiday glitz we are used to seeing in holiday advertising may be less excessive this year, which can be expected living in such recessionary times. Nonetheless, one aspect of holiday advertising that seems promising is emotional storytelling.
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Webinar Replay: The Future of Monetization
During our Dec. 7, 2022 Webinar Replay, “The Future of Monetization”, AdMonsters spoke with Ram and Adam Sadur, Head of Programmatic, SmartNews. We chatted with them about the top monetization challenges facing mobile apps, how publishers are taking control of their monetization destiny, what to expect in 2023 and more.
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Pubs Rev Up Their Revenue Strategies
November 29, 2022 Virtual Stores Are Good As Gold CTV Ad Spend Soars in Q3 Pubs Rev Up Their Revenue Strategies Around the Water Cooler Virtual Stores Prove Themselves Data Gold Mines Although it's been around for decades, online shopping is getting a massive rebrand thanks to the metaverse and…
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Webinar Replay: 2023 Malvertising Preview
Thanks to the due diligence of ad quality vendors, there are tools in place to ward off malvertising and bad actors. For example, forced redirects have decreased due to iframe sandboxing, more vendor adoption and better threat sharing. However, that did not hinder bad actors from evolving new practices to…
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AdMonsters November 25, 2022 Webinar: 2023 Malvertising Preview In 2022, there was a significant decrease in forced redirects. But malicious actors are evolving their attacks. Join Confiant's Jerome Dangu, John Murphy, and Eliya Stein for an overview of the latest trends in malvertising and to hear their expert predictions…
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