November 25, 2022   Webinar: 2023 Malvertising Preview In 2022, there was a significant decrease in forced redirects. But malicious actors are evolving their attacks. Join Confiant's Jerome Dangu, John Murphy, and Eliya Stein for an overview of the latest trends in malvertising and to hear their expert predictions for 2023. Register now! Webinar: The Future of Monetization Mobile monetization is ever-evolving. Shifting user expectations, privacy considerations, and tech innovations (and consolidations) are forcing app publishers to re-evaluate how they drive ad ARPDAU. In this session, Meson’s GM Ram “TK” Krishnamurthy will chat with Adam Sadur of SmartNews about challenges they’ve faced, how they’ve adapted to elevate their ad revenue, and what’s next. Register now! Purpose is Profit: Create a Sustainable Strategy In her session, “Doing Some Good: Purpose as a Business Strategy,” at Publisher Forum Nashville, Lior Shvo from Primis highlighted how defining a greater purpose for your brand is an essential component of not only doing good for your customers and society, but also for creating and sustaining a successful business.  Read more. Top Stories Keep Watch: Malvertising Schemes Still Lurking Within Advertising Ecosystem Advertising scams have plagued the ad tech ecosystem for quite some time, but thanks to industry innovations many protections are now in place. We spoke with Confiant's LD Mangin, about how malvertising differs from other types of ad scams, the Confiant Malvertising Elite 8 List, malvertising’s impact on consumers and publishers, and more. Read more. A Post-cookie Survival Guide for Publishers - Tips From PubForum Nashville Justin Wohl, CRO at Salon.com, TVTropes.org, and Snopes.com and an advisor to Supply Side Platform, Sovrn, acknowledges that monetizing programmatic ads is a critical part of editorial and has made it his due diligence to hone in on that aspect. He came to Publisher Forum Nashville to share what he’s learned with other publishers and how he’s used that knowledge to prepare his media brands for the cookieless future. Read more. Change Management: A Personal & Organizational Approach for Ad Tech With the speed and complexity of change needed to succeed in an ecosystem like advertising, both senior management and “in the trenches” workers must be aligned. Ad Operations are only as good as the people who deliver the goods, and nothing is more human than concerns about change, job security, skill acquisition, and the future. Read more. Upcoming Events Nov. 30, 2022 | Webinar: 2023 Malvertising Preview Dec. 7, 2022 | Webinar: The Future of Monetization Mar. 12-15, 2023 | Publisher Forum Miami Jun. 7-8, 2023 | OPs NY Aug. 6-9, 2023 | Publisher Forum Coronado Island Nov. 5-8, 2023 | Publisher Forum New Orleans View All Premium Jobs Senior Manager, Advertising and Promotion, Commercial Regulatory Affairs Bristol Myers Squibb; Summit, NJ Advertising Strategist, Sales Development Comcast; Denver, CO Digital Strategist WRAL; Raleigh, NC Senior Digital Manager Color of Change; New York, NY View All Job Listings Advertising & PR Specialist II First National Bank Alaska - Anchorage, AK Campus Graduate - 2023 Global Advertising and Brand Management Internship Amex - New York, NY Assistant or Associate Professor, Digital and Social Media Advertising and/or Public Relations University of Arkansas-School of Journalism and Strategic Media - Fayetteville, AR Assistant or Associate Professor, Digital and Social Media Advertising and/or Public Relations University of Arkansas-School of Journalism and Strategic Media - Fayetteville, AR Senior Communications Compliance Analyst, Advertising Regulation - Any FINRA Location FINRA - Rockville, MD Assistant or Associate Professor, Digital and Social Media Advertising and/or Public Relations University of Arkansas - Fayetteville, AR Add A Job Listing | View All