The sheer number of proposed solutions to the third-party cookie almost guarantees that there will be no single winner and that publishers will need to adopt a multi-point approach to meet the needs of their ad partners. Figuring out what that exact approach needs to be will require serious testing…
Read MoreAdMonsters September 16, 2021 Transform Your Newsletters Into a Channel for First-party Data Collection Native ads enable publishers to diversify their media kit with premium ad units that elevate digital experiences. Furthermore, with native ads in email newsletters, publishers can transform their newsletters into a channel for first-party data…
Read MoreAdMonsters September 10, 2021 Can SSO Bring the Advertising Ecosystem Together? A Q&A With Mediavine’s Jordan Cauley Single Sign-On solutions are an open web tool that’s gaining massive ad tech support. But one of the major barriers to any cookieless solution reaching scale is consumer consent fatigue. ​That's why Criteo,…
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September 08, 2021 The Duopoly in Hot Water With Sen. Warren Nielsen TV Accreditation Gone Bye Bye Is Apple Making Additional Concessions? Google and Facebook on Sen. Warren’s Naughty List Image by Jill Wellington from Pixabay Sen. Elizabeth Warren is coming after Google and Facebook hard, writing a letter to…
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In preparation for our webinar: How Pubs Are Increasing Revenue While Delivering Premium Ad Experiences In Email, on Wednesday, September 22, 2021, @ 1 PM EST, we spoke with Nick Bolt, Senior Product Marketing Manager, Publisher Solutions, LiveIntent, about how native ads can help publishers grow their business and revenue.
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Now that third-party cookies are going to take a little longer to expire and Google’s FLoC Origin Trials have sent the tech giant back to the drawing board, a lot of publishers are thinking they can start resting on their laurels. That would be a big mistake. There’s actually no…
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September 02, 2021 Phantom Ad Requests Are Robbing CTV's Ad Dollars Is Apple Really Giving Into App Pubs? The UK Could Be Leaning Into Consumer Choice Phantom Ad Requests Rob CTV of Millions of Ad Dollars Photo by Tara Winstead from Pexels According to eMarketer, 55% of CTV ad budgets…
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1:00 PM ET Historically, implementing native programmatic advertising in email newsletters has required tremendous resources from ad trafficking teams to overcome various operational hurdles. Not to mention, they haven't always delivered the best ad experiences. But today, as advancements in technology have matured, native programmatic advertising in email is proving…
Read MoreAdMonsters August 27, 2021 Newsweek Sees Huge CPM Lifts With Liveramp’s Authenticated Traffic Solution We spoke with Dev Pragad, CEO Newsweek, about how the publisher is building better relationships with their audience toward the goal of zero-party data exchange, as well as how they're using Liveramp's Authenticated Traffic Solution (ATS) …
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August 26, 2021 What Will Apple's Mail Privacy Protection Mean For Newsletters? Amazon Gets a Boost from Apple's ATT Does the FTC Understand Ad Tech? Newsletter Marketing Under Apple’s Mail Privacy Protection Image by Muhammad Ribkhan from Pixabay Spoiler alert: It’s not pretty. Many publications opine that Apple Mail Privacy…
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