AdMonsters February 23, 2022 Why Capitalizing on User Experience Is Key to a Sustainable Video & Revenue Growth Strategy With steady increases in consumer streaming hours, creating engaging video content that excites and delights users and doesn’t interrupt their experience is paramount. Johanna Bergqvist, VP of Strategic Partnerships, Ex.co talked…
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Powered by: February 18, 2022 Whoa There Ad Quality Diving Into the Deep Meta's Major Flex 👀 The Advantages of Programmatic Direct Around the Water Cooler Pulling In The Reins On Ad Quality The great debate over quality versus quantity is null and void when it comes to digital…
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When Google postponed killing off third-party cookies, it gave advertisers and publishers some breathing room. But that doesn’t mean that the advertising ecosystem is now completely challenge-free. Top of mind for the entire advertising ecosystem: data, privacy, and trust. These areas will have major implications as the ad tech industry seeks…
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A data clean room is a secure, protected environment that enables two or more parties to bring data together for joint analysis with privacy, security, and governance rules in place. Data clean rooms are the future of data collaboration, but they’re not a new idea.
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In late October 2019, I authored an AdMonsters article with a list of existing, new, and soon-to-launch streaming services showing how they fit into the OTT ecosystem. Then, Covid-19 arrived and the migration that might have taken years took place in months. Now 53% of video viewing on all devices…
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This Black History Month has launched in an unexpected way. Instead of the necessary but usual reminders of some of this nation’s greatest leaders, we were met with action by new media disruptors. Introducing Capital B, a new nonprofit newsroom founded by two mainstream editors, Akoto Ofori-Atta and Lauren Williams,…
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Powered by: February 10, 2022 Privacy, Consent, and European Rule-Breaking Ad Tech and Gaming Sitting in a Tree Snap and Pinterest Shine Privacy, Consent, and European Rule-breaking In 2018, GDPR came into law in Europe with the aim of protecting citizens’ digital privacy. The result? A seemingly endless stream…
Read MoreAdMonsters February 6, 2022 6 Ways Digital Media & Ad Tech Will Continue to Evolve With digital media and ad tech changing at the speed of light, it's hard to know what's happening next, or in some cases, even what's happening now. We spoke with seven leaders from academia,…
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With digital media and ad tech constantly changing at the speed of light, it's hard to know what's happening next, or in some cases even what's happening now. We spoke with seven leaders from academia, advertising operations, data practices, and media and creative agencies, to learn how they believe the…
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"It's hard to reach niche audiences at scale," says Lashawnda Goffin, CEO at Colossus SSP. "And that could be because of their lack of resources or know-how when it comes to the programmatic space." Colossus SSP is a minority-owned ad tech company focused on building an inclusive marketplace and empowering…
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