While digital subscriptions and paywalls are nothing new to the publishing industry, advances in application technologies and the need to consolidate and sync visitor and revenue data from across multiple sources have increased innovation on all fronts. Whether you’re a modest-sized publisher or a media giant, subscription revenue is something…
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“We have more content and more ways to consume content than in the history of time–and it’s about to get more exciting. If you’re in this business, the moment of time we’re in right now will be written in the annals of history,” says Amit Chaturvedi, EVP, Revenue Operations and…
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Now that California’s Attorney General Xavier Becerra has released a draft of rules to guide companies on California Consumer Privacy Act compliance and the state’s Governor Gavin Newsom has signed seven amendments providing more clarity and lessening some short-term pains around CCPA compliance, word on the street is that initial compliance…
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Increasingly, mobile isn’t just consumers’ first choice for media, but their only choice. Consider that 61% of Gen Z consumers believe watching videos on a phone is “as good as watching TV.” And, according to recent research from Zenith, consumers are expected to increase their mobile internet usage to 930…
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2020 is bringing changes to data, privacy, and transparency, and publishers are faced with navigating an uncertain future. With Google's unified pricing rules and move to first-price auctions, new (and upcoming) data and privacy regulations, and the potential of a cookieless ecosystem, publishers are feeling the pressure to adjust their…
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There were quite a few recurring themes that emerged from last week's Advertising Week New York 2019 (henceforth referred to as #AWNewYork) that struck me as being of great interest to folks in the ad operations and ad tech communities. So after gobbling up all of the information and digesting…
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Amanda Martin, VP of Enterprise Partnerships at Goodway Group, always knew she wanted some kind of future in advertising but it was the technology innovation that kept her there. During her keynote address, “Pubs and Agencies: Strange Bedfellows, Strategic Partners” at Publisher Forum in Scottsdale on Monday, November 4, 2019,…
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Producing the highest bid from demand sources ultimately leads to increased latency, given the amount of time it takes for multiple auctions to take place at once. A recent report from MonetizeMore shows exactly how publishers who set aggressive timeouts—around 500-600ms—to improve page loads end up missing out on the…
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On September 18, 2019, AdMonsters brought together an illustrious panel (Time to Get Creative), featuring Derek Gatts, Vice President, Ad Product CNN, Katie Spagnuolo, Associate Director, Media Strategy & Distribution, TripAdvisor and Ron Duque, Senior Director, Revenue Operations, GroundTruth, to discuss how to leverage the latest breakthroughs in creative technology,…
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In the past week, Google became embroiled in a serious face-off against a firing squad of 50 state attorney generals related to the tech giant’s dominance over the digital advertising ecosystem. The funny thing is Google is the only one in the industry—including ad tech companies, advertisers and publishers—who doesn’t…
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