Search results for apachesolr_search/device ids

Photo Gallery sponsored by Infolinks

How the EU’s Digital Services Act Promotes Greater Ad Transparency

The EU’s Digital Services Act sets new standards for ad transparency, impacting online platforms and advertisers. Elena Turtureanu, VP, Legal and Privacy Compliance at Adform digs into how the DSA is shaping a more accountable digital ecosystem through key compliance requirements.

Mastering the Curator Ecosystem: A Publisher’s Guide to Success

Curators play a growing role in the ad ecosystem, but what does that mean for publishers? Jeremy Gan, SVP of Revenue & Data Operations at Daily Mail, breaks down how curators operate, their financial models, and the challenges publishers face in maximizing their revenue while maintaining control over their inventory.

Amplify Your Audience: Strategies to Unlock Revenue and Engagement

Audience amplification redefines how publishers engage, expand, and monetize audiences in a privacy-first world. In this AdMonsters report, discover practical strategies for building loyal audiences, maximizing reach, and unlocking new revenue amidst the challenges of a post-cookie world.

5 Key Lessons Publishers Need to Learn from Prebid Summit 2024

From privacy-first data strategies to flexible floor pricing, here’s what publishers need to know from the Prebid Summit 2024 to stay competitive and keep revenue strong on an evolving programmatic playing field.

🌯 Google Hits Pause on Cookie Ban—but the Industry’s Moving On

The cookie may not be crumbling on Chrome precisely as we thought, but many people are still tossing cookies out in the garbage. ID5 published its 2024 State of Digital Identity Report, offering a detailed look into how the industry is adapting to Google’s recent pivot on cookies.

The Downside of Curation

Curation might sound like a win-win, but there are hidden costs publishers and advertisers need to consider. Raptive's Ryan Maynard dives into the unspoken downsides of sell-side curation, from inefficiencies in SPO to eroding working media dollars.

Owning Identity in a Post-Cookie World: Why Publishers Need to Get Real About Data

As third-party cookies disappear from the digital advertising scene, publishers are waking up to a harsh reality: it’s time to rethink how they do business. For years, the industry has buzzed about data transformation, revenue diversification, and the importance of privacy regulations. But one key element is often overlooked —…

5 Big Ideas We Took Away From CIMM Summit — Identity Resolution Was the Biggest

The Coalition for Innovative Media Measurement (CIMM) Summit 2024 delivered fresh perspectives on identity resolution, audience fragmentation, and the evolving TV ecosystem. Here’s what we learned and why it matters to the future of media measurement.

Optable and The Globe and Mail Push for Data Collaboration with New Clean Room Partnership

Like many mediums in ad tech, privacy-compliant technologies, or more specifically, data clean rooms are becoming oversaturated with solutions. So, data clean room providers must differentiate themselves from one another. Optable partnered with The Globe and Mail's advertising arm, Globe Media Group, to stand out in the marketplace.