For years, Amazon Prime users had two ad-free options for watching video content: transactional video on demand (TVOD) and subscription video on demand (SVOD). The first option allowed people to purchase or rent a movie or TV show; the second was to consume any of the Amazon Prime library. In…
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In a unanimous decision, a San Francisco jury sided with Epic Games, ruling that Google violated antitrust laws by unfairly stifling competition within Google Play.
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A new CIMM + 4As report offers a methodological approach for assessing privacy liabilities, as well as established and emerging solutions to help TV advertisers launch privacy-compliant campaigns.
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At the recent United Nations panel, "Intersections Between Advertising and Human Rights," the speakers urged the advertising industry to consider how their data collection practices, privacy ethics, use of AI, and global influence can impact human rights positively or negatively.
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According to Whistleblower Aid, representing Dr. Donovan, in 2021, the Chan Zuckerberg Initiative pledged $500 million over 15 years to found Kempner Institute for the Study of Natural and Artificial Intelligence at Harvard. It was the largest single contribution in the school's history. Both Chan and Zuckerberg attended Harvard.
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In early December, the ANA published its Programmatic Media Supply Chain Transparency Study. It is a massive undertaking, as the researchers parsed the log-level data of 21 prominent advertisers to track the entire journey of their investments in the open web. Those campaigns represented $88 billion. Two years in the making,…
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It’s almost the most wonderful time of the year, and marketing strategies are heating up as paid media campaigns begin to feel the pinch of rising bid costs. This time is the opportune moment for brands to assess the performance of their existing campaigns and identify areas for improvement and…
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During a panel titled "The Future of Addressability: The Portfolio View," Anthony Katsur, CEO of IAB Tech Lab, sat down with Shobha Doshi, SVP of Programmatic Strategy & Operations at Raptive, Ryan McConville EVP of Ad Platforms & Operations at NBCUniversal, and Mike Nuzzo, SVP of Hearst Data Solutions at…
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