Proximic recently named Rodney Mayers as their Senior Vice President, Business Development. Previously Mayers was the COO of Adify. In the press release Mayers said, "Proximic has developed some of the most compelling technology I have seen in the online advertising space in a very long time." We asked Mayers…
Read MorePatricia Kill, Sales Support Director, News International, presented a session called Operations for the Future last week and OPS London. Patricia has been Director of News International Sales Support for the past three years, leading the strategic and operational development of both digital and print workflows, media planning and ad…
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I know! Not all beacons/pixels/cookies (oh my!) are used to bilk dollars from Premium Publishers via an audience driven model. There are analytics tools that can help provide insight into traffic patterns, measurement of user frequency and in the end make a greater and more enjoyable user experience for the…
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Over 50 ad operations and technology leaders from nearly 40 media owners have gathered in Brighton, UK for the 15th AdMonsters European Publisher Forum. The sold-out event is off to a strong start with a keynote address by Tim Hussain, Head of Mobile Advertising at BSkyB. Tim's session, "Digital in…
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Publishers struggling to tell their ad networks from their ad exchanges and their DSPs from their agency trading desks have a new tool to help them keep pace with the sub-sectors of the online advertising world. In response to frequent customer requests, Improve Digital (the largest European sell side platform,…
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Editor's note: This article was originally posted on the Krux Digital Blog.Overview Cookies are the primary mechanism by which publishers, advertisers, ad networks, ad exchanges, demand side platforms and data exchanges store and track information about users. Cookies are domain specific — in other words, a Cookie set by domain…
Read Moresee also: technology — agenda Webcast - Preparing Operations for The Future of Video: VAST & VPAID will be held at 12pm EST/9am PST Click here to signup now! Preparing Operations for The Future of Video: VAST & VPAID It's no secret that online video advertising is seen by both…
Read Moreback to the AdMonsters Training home page Date: Time: 9:00am to 5:00pm registration opens at 8:30am; enjoy breakfast until 9:00am Location: () Fee: € (includes course materials, lab fees, lunch and refreshments) *please note that all invoices are payable in USD at the current exchange rate. As of March 27,…
Read Moreback to the AdMonsters Training home page Date: Time: 9:00 to 17:00 registration opens at 8:30; enjoy breakfast until 9:00 Location: () Fee: ? (includes course materials, lab fees, lunch and refreshments) Registration: Enroll onlineDiscounts are available for companies enrolling 2 or more people.Please email [email protected] for a volume discount…
Read Moresee also: sponsorship — agenda — Publisher Forum Overview Publisher Forum US XXI will be held 2009-08-16 AdMonsters is the only professional association exclusively dedicated to online advertising operations and technology. AdMonsters bi-annual US Publisher Forums bring together leaders in online ad operations and technology to address common issues facing…
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