The press has lately been wall to wall with revelations about the emergent ‘data economy.’ True, we have the means to collect a wide variety of data from a variety of consumers in every industry, but that alone isn’t enough to spurn a data ‘revolution.’ Numbers alone are just numbers.…
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Now more than ever before, connected devices represent a huge opportunity for brands to engage with consumers. The question for brands is: how they can harness the power of connected devices such as smartphones, tablets and PCs to do this more effectively? Understanding how these devices are being used, how…
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OPS NY will focus on companies that are not simply reacting but seizing the opportunity to lead the way in digital. Topics to be discussed include:the evolution of agency trading desks;programmatic premium;data as a currency;mobile tracking;multi-platform digital video strategy;transforming role of social;and more.Come find out where digital advertising is headed…
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Interest-based remarketing has been available to the industry for years. Today, most marketers who’ve been using remarketing execute it wisely -- and with skill. As a single method, remarketing has practically become an industry standard.But, if you look closely, this approach appears to be a preferred performance marketing measure. At…
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I’ve been asked by several publishers what I think about viewable impressions. While there has been lots of press extolling its virtues and equal amounts of questions and concerns about the implications, there hasn’t been a realistic discussion of how to manage the pricing of viewable impressions (VI). A core selling…
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To energize the crowd at Adap.tv's inaugural Adapt Conference, CEO, cofounder and emcee Amir Ashkenazi asked all buy side representatives – be they agency, DSP or brand people – to stand up. After that group rose, he beckoned all supply siders in the room to get on their feet. With…
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Somehow on May 26, when the UK's version of the dreaded EU Cookie Directive came into force, the Internet did not crumble and burn to ashes. That could be partially credited to the last-minute (almost literally) addition of "implied consent" by the Information Commissioner, but many British publishers have had…
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We’ve spent some time establishing that "Audience Efficiency" (parts 1, 2, 3 and 4) is a new, more effective way to think about audience targeting campaign strategy. So, how about some proof?In essence, audience efficiency is targeting those audiences with online behaviors likely to show the highest lift in fit…
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Most CFOs and CEOs don’t like surprises. Wall Street doesn’t either.If you’re an online publisher, what’s likely got you scrambling now is the IAB/4A’s/ANA timeline for viewable impressions: starting Q1, parallel reporting begins. Not only will publishers be expected to report served impressions the same way as the past decade—publishers…
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So I see you over at your big ol' holding company office on Madison Ave. thinking to yourself, "Why should I, important agency person, haul my ass to 82 Mercer on Oct. 4 for OPS? What's in it for me?"Really, the question you should be asking is, "What's not in…
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