AdMonsters Meetup – New York City
AdMonsters Meetup - New York City: Join us at The Weather Company for drinks and ad ops talk about managing multiple header bidding partners.
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#OPSPOV: Header Bidding’s Not Dead… Yet
All right, everyone – it was fun while it lasted, but it’s time to admit the party’s over. Like the cops shutting down a suburban rager, Google has shown up to end all of our header bidding fun by opening up Dynamic Allocation to those filthy third-party demand sources. So…
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OPS VII
OPS is the best place to connect with other digital media strategists and make the next steps in turning your digital media business into a profitable and efficient enterprise. You’ll hear from longtime industry stalwarts, learn from the sharpest minds in digital advertising, and meet the tech providers shaping the…
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OPS VIII
OPS is the best place to connect with other digital media strategists and make the next steps in turning your digital media business into a profitable and efficient enterprise. You’ll hear from longtime industry stalwarts, learn from the sharpest minds in digital advertising, and meet the tech providers shaping the…
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Demystifying Mobile Video: Creative, Reporting, Standards and More
More than ever, publishers are feeling pressure to really understand and deliver on their video inventory in mobile. It’s widely held, and upheld by one study after another, that mobile video consumption has risen dramatically in recent years: eMarketer says that through 2015, 105 million U.S. users watched video on…
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#OPSPOV: How Header Bidders Affect Latency
Back in January, I posted “Header Bidding Trial by Fire: How Six Popular Header Bidders Perform.” Sortable ran an experiment to measure what happens when you increase the number of bidders, and how that impacts CPM. We found that there is a strong correlation between increasing bidders and increased average…
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#OPSPOV: Improving View-Through Conversions and Getting More Bang for Ad Bucks
Imagine you’re a brand and you’ve contracted an agency or vendor to run a direct-response display ad campaign. You’ve allowed 30 days post-view and post-click ad attribution, along with allowing pixels (both retargeting and conversion) to be placed throughout your sales funnel. After some initial hiccups, everything seems to be going…
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Unwrapping Wrappers: A Conversation on Header Bidding With Index Exchange
Is header bidding an addiction? It seems once you get your first demand source implemented you just get hungry for more and more (as long as latency isn't an issue). Fortunately, there's a simple tech fixit to enable your desire for greater numbers of header bidding partners: the wrapper. One…
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Quality Climbs Up the Chain: A Conversation on Security and QA with The Media Trust’s Chris Olson
As the ultimate destination for advertising and interface for users, digital publishers have long borne the responsibility of preventing malvertising and other nasty business from sneaking through. However, quality control is imperative for all the players in the advertising chain – and in the last few years, exchanges and other…
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AdMonsters Playbook: Mobile App Advertising
When the iPhone App Store opened its metaphorical doors in 2008, it signaled a dawning age for digital media. Applications were by no means a new phenomenon—the majority of software on laptops, smartphones, tablets and other connected devices are applications. But accessing online media through an application other than a…
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