If you think standardizing and centralizing sales workflow across a few properties is Sisyphean effort, spend some time in Gannett’s shoes. The national and regional media powerhouse is in the middle of a massive sales workflow centralization project and has already integrated a single-entry order system for digital products across…
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Device fragmentation has had a complicated effect on publisher efforts to understand and target their audiences. Where once a publisher could easily track user behavior and deliver targeted advertising across a site – or network of sites – with the help of HTTP cookies, that tool is virtually useless today…
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The role of ad ops is complicated and ever-changing, and as expectations and responsibilities morph, it seems there's always something ops teams need to outsource. The tasks they choose to outsource, however, are subject to almost as much change. As 2015 draws to a close, it's a good time to…
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If you want to hear about real-life examples of how a historic, trusted but largely regional publication can adapt to and thrive in digital, Ray Faust is one of those people you’d want to talk to. The VP, National and Emerging Sales at the Star Tribune Media Company helped lead…
Read MoreThe crowd is re-assembling at Estancia La Jolla on this, the second day of AdMonsters Publisher Forum 37 (you can check out the liveblog for the first day here -- there was a lot going on). We had a packed day yesterday, with some excellent discussions and a ton of…
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As consumers of digital media, the connected device revolution has been a wonder, giving users the ability to experience the entire Internet virtually whenever, wherever and on whatever they choose. For digital publishers, it's been a bit more of a pain. Publisher audiences are consuming content on a wealth of…
Read MoreThe tangle of channels that makes up programmatic TV is drawing a lot of attention right now -- and generating a lot of confusion. Traditional TV broadcasters are entering the digital space rapidly, and they're influencing the way digital media is transacted and measured. Meanwhile, broadcasters find digital distribution channels…
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Somehow I, Sir Casper of the Pasty People, escaped the South Carolina sun with only the slightest of burns on my ears and neck (yes, my redneck is so bad that I have to hide it with a mullet).Of course, I did spend the majority of the 36th American edition…
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OPS is the only one-day conference for media leaders and digital strategists that unlocks how digital media really works. Taking place June 9 in New York City, OPS is the gathering place for digital media technology leaders challenged with navigating the latest shifts in our industry and understanding how to…
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Welcome to another edition of Viewability Hacks! We hope our last article featuring Ziff Davis' Chrome Extension awoke your inner ops McGuyver. This week, Whitepages shares its Inventory Request Template spreadsheet (download), which is actually handy for much more than viewability. Jeff Mayer, a great AdMonsters resource who recently shifted from Whitpages…
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