Search results for apachesolr_search/contextual targeting

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Zeebox: Promoting the Second Screen

Ernesto Schmitt is co-founder and CEO of social TV app company Zeebox. It launched in October last year and in January reported it had 250,000 users. In the same month it sold a 10% stake to BSkyB.The first thing I asked Schmitt was what he thinks are the key opportunities…

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OPS TV Live Blog – July 11, 2012

It's going to be a steamy day here in New York, but AdMonsters are keeping cool by the waters of the Chelsea Piers, where we've gathered for our inaugural OPS TV conference. LiveRail will kick off DISH Media's Warren Schlichting's keynote presentation on how to break and rebuild the TV…

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One Facebook, Two Strategies

The world of Social Media advertising continues to evolve at an unprecedented pace, which, at times, can leave brands confused and unsure of the best strategy for them. Given the recent announcement about the launch of Facebook’s RTB Exchange, a wealth of opportunities have been opened up to brands. However,…

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The days of the desktop internet are almost over

The days of the desktop internet are almost over.The writing was on the wall back in 2010 when smartphone sales first overtook those of PCs; when Morgan Stanley predicted that mobile search would overtake desktop search by 2013; and when Apple first unveiled the iPad. Since then the trends that…

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AdMonsters Industry Roundup: Casale Media, VideoHub, Adaptly & More

In this week's AdMonsters Industry Roundup, we bring you the latest news from Casale Media, VideoHub, Visual IQ & more, with industry insights from David Berkowitz of 360i and Nikhil Sethi of Adaptly. Check it out below!  VideoHub Provides Awesome Digital Video InsightsVideoHub, an end-to-end analytics and monetization platform built exclusively…

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IDG’s Responsive Design-Infused Site Overhaul

“There were too many advantages to ignore,” comments Aaron Jones, CTO of IDG Consumer and SMB, when explaining why the company embraced responsive design in rebranding and rebuilding two of the company’s most popular sites – PCWorld and Macworld. For one thing, unifying the back-end of those two sites –…

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