Digital Media Leadership Award honorees Bill Murray, The Weather Company, and Ali Mirian, Chiefgood, are flanked by AdMonsters Founder and CEO Bowen Dwelle (left) and VP, Content and Media Rob Beeler at Publisher Forum XXX in Boulder, Colorado. (Photo: Donna Alberico) Honoring Digital Media Leadership Award Winners in Boulder, ColoradoAdMonsters announced two…
Read MoreRead descriptions of sponsor breakouts below. Register for your two preferred sponsor breakouts here. AdColony – Fish Need Water, Birds Need Air & Great Ads Need Great Content11:10-11:50 a.m., 12:00-12:40 p.m.Close the spreadsheets, log out of the dashboard and come experience the power of brand storytelling. Today AdColony is showing you the…
Read More
“We spend most of our time telling privacy advocates and even our clients what we don’t collect," comments James Lamberti, Vice President and General Manager of AdTruth. “If you read our contract, there’s a list of 20 things we don’t collect: IFA, cookies, UDID, MAC address, etc. We purposefully stay…
Read More
UDID was a problem. First off, the 40-digit alphanumeric codes giving unique identifiers to Apple mobile devices based on hardware details had no consumer opt-out functionality – no blocking, removing, what have you. Second, the read-only identifier was static – even if a phone exchanged owners, the UDID was imprinted…
Read More
Calling 2013 a big inflection point for the space, Xaxis VP of Product Development Christina Beaumier proclaimed: “TV advertisers no longer think of digital video as a red-headed stepchild.”At VideoNuze’s Online Video Advertising Summit, participant after participant illustrated why these are digital video’s halcyon days – in particular, because of the…
Read More
The headline that likely best sums up Yahoo’s acquisition of Tumblr comes from an unlikely source: “Yahoo Back On Top After Purchasing Millions Of 13-Year-Old Girls’ Blogs,” blasted The Onion.Snicker all you want (I did!), but basically Yahoo just spent $1.1 billion on a younger audience to bolster the aging…
Read More
Look, we don’t have anything against retargeters. Some of our best sponsors are retargeters, and we’ll be the first to say the channel occasionally gets a bad rap. Execution is the real challenge – too often advertisers blanket consumers with repetitive creative, possibly for products they have already bought. It…
Read More
Click Here to Download the ReportIn a survey for our new report, "How to Fight the Growing Threat of Malvertisements", sponsored by Symantec, we found that 90 percent of ad ops professionals acknowledge the threat of malvertising, and consider malvertising protection "very important." Our newest report with Symantec outlines just why…
Read More
Pop quiz, publisher: Let’s say Brand X purchases $10 guaranteed CPMs from your direct sales team. However, Brand X’s steely programmatic buying team notices a high-prospect user has just jumped on one of your URLs. They’re dying to retarget them, and perhaps at a rate above the $10 CPM.In the…
Read More
Wiley's Stefanie Petesic tells us about her workweek, which she describes as 'octopus-like' in our latest Monster In the Mirror. From being a champion at 'inbox zero' to keeping a sense of humor, Stefanie optimizes her workday, while still trying to take time to unwind. VitalsName: Stefanie Petesic (formerly DiTerlizzi, which…
Read More