Publisher Forum Columbia Gorge: Breakout Sessions

Read descriptions of sponsor breakouts below. Register for your two preferred sponsor breakouts here

AdColony – Fish Need Water, Birds Need Air & Great Ads Need Great Content

11:10-11:50 a.m., 12:00-12:40 p.m.

Close the spreadsheets, log out of the dashboard and come experience the power of brand storytelling. Today AdColony is showing you the best brand creative of 2014. Nothing tells a story like video — we’ll show you how brands are harnessing the power of sight, sound and motion in digital today. From stunning TV creative to made-for-mobile content, AdColony’s Nikao Yang will take you through a showcase of the best video creative out there and discuss how the collective new digital media world (that’s you, publishers) can be the purveyors and broadcasters of amazing brand storytelling. 

Index – Know Your Value: Pricing Intelligence for Publishers

11:10-11:50 a.m., 12:00-12:40 p.m.

What is your value to buyers in the open market? Most publishers aren’t in a position to confidently answer this question, and yet as more and more inventory is being accessed via real-time bidding (RTB) exchanges, the answer is becoming increasingly important.  If publishers continue to rely on overly simplistic floor price strategies, or worse, dynamic floors, they risk undermining the value of their supply and losing out on potential revenue.  Looking through a data-driven lens, publishers are enabled to optimize their inventory, tailored specifically for their marketplace

Adap.tv – The Rise of PMP’s

11:10-11:50 a.m., 12:00-12:40 p.m.

Join Tom Acquaviva, Vice President, Publisher sales from Adap.tv along with top publisher clients as they discuss the trends and tools that are driving their programmatic video business.

Amobee I – Building User-Friendly Ads for Mobile

11:10-11:50 a.m.

With today’s massive shift toward mobility, there is no denying that publishers must provide user-friendly experiences for customers on mobile. Evolving mobile technology has allowed us to bring rich media experiences to the smaller screen. When combined with a contextual understanding of the “lifetime value” of individual consumers, publishers can achieve significantly higher eCPMs, generate larger ad revenues and deliver ads in harmony with the layout and quality of their inventory. 

In this session, attendees will discover how to:

  • Achieve the best return per impression by offering a high-end, 3D ad format that generates three to four times the ad engagement of traditional rich media 
  • Target effectively in a native environment 
  • Access analytics on mobile app user behavior to strengthen user engagement, and increase the overall lifetime value of mobile app users and ROI on app properties
Amobee II – The New Advertising Blend for the 360-Degree Integrated Campaign

12:00-12:40 p.m.

Mobile has quickly become consumers’ screen of choice and will soon overcome desktop in terms of advertising spend. At the same time, programmatic has quickly become the foundation of desktop and mobile advertising will quickly accommodate over 80% of spend. While high-volume, real-time purchasing technology is necessary for brand advertisers and agencies to cost-efficiently purchase media in mobile and across screens, a blended exchange is the only way for publishers to diversify their ad stack to fully maximize eCPMs. 

In this session, join Nandi Gurprasad, VP Publisher Solutions for Amobee, as he describes how the company is creating unprecedented monetization successes for publishers through a combination of a robust blended exchange, reliable revenue analytics, and sophisticated inventory management.

DoubleClick – TBD