We caught up with AdMonsters Publisher Forum Virtual Keynote Walter T. Geer III to learn about how he's connected the dots between what he learned in his early ad ops days to now being an agency creative and how ad ops is breeding ground for innovation and the jumping-off point…
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Powered by: August 11, 2020 Apple Redirects Traffic From Browser to News+ App Is Apple Playing Dirty Games With IDFA? TCF 2.0 One-Week Countdown: Are You Ready? Google’s GDPR TCF 2.0 Consent Policy Could Hurt Pubs Apple Redirects Traffic From Browser to News+ App Image sourced from Scroll CEO…
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We had a chat with IPONWEB's Publisher Product Lead Wenda Zhou to talk about the current state of programmatic, from header optimization tricks for pubs during the downturn to the effects of de-duping auctions, traffic shaping and SPO.
Read MoreAdMonsters August 6, 2020 California in Chaos: 3 Things You Need to Know It’s August, which means that the California Consumer Privacy Act (CCPA) is officially in effect and enforceable. However, there are still more questions than answers, and the chaos will likely continue for the next year or…
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Powered by: August 04, 2020 Will Ad Industry Voltron Save Advertising's Future? Programmatic In-Housing Goes Worldwide Google Officially Joins IAB TCF 2.0 GVL Ad Spend Actually May Not Return Until 2023 Ad Industry Voltron Forms to Defend Advertising’s Future Image source Netflix Led by the ANA’s Bill Tucker as…
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It’s August, which means that the California Consumer Privacy Act (CCPA) is officially in effect and enforceable. However, there are still more questions than answers, and the chaos will likely continue for the next year or two. Jessica B. Lee, Partner, Co-Chair, Privacy, Security & Data Innovations at Loeb &…
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The CPRA proposes significant amendments to the CCPA, with many of the proposed rules bearing similarity with those of the European Union’s General Data Protection Regulation (GDPR). While there are many areas of the CCPA that would be updated, here Serafin Lion Engel, CEO of Datawallet, focuses on the amendments…
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Powered by: July 28, 2020 Fake Ads Aren't Facebook's Only Woe BAD ADS Act Bullies Section 230 What Pubs and Brands Need to Know About CCPA Podcasts Hit Their Stride Facebook Problems: Real Brands, Fake Ads Facebook is ankle-deep in troubles as of late. For one, I’m sure we’ll…
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Nationally syndicated radio host Kim Komando has discovered the right tool to connect with her tech and media-savvy audience across multiple channels, learn from their feedback, and then use that information to shape her messaging and monetization strategies. We trust she knows what she's talking about. She once sent 40M…
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For the last couple of years, the financial services category has lead in digital ad spend and during the pandemic, even when loads of people are out of work, it seems to be no different. Senior Editor Lynne d Johnson spoke with Rachel Tuffney, EVP, Dianomi, an advertising platform for…
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