Europe is setting a new course with its Digital Markets Act (DMA) and Digital Services Act (DSA). These twin pillars aim to dismantle the monopolistic strongholds of Big Tech, fostering a fairer and more transparent digital marketplace.
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Media publishers today face immense pressure, including the influence of AI, changes in Google's search algorithms, the deprecation of cookies in display media, and the shift in traffic toward social media platforms. Consequently, traditional ad revenue models are no longer sufficient. For media publishers striving to thrive in this environment, CEO…
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Søren H. Dinesen, CEO of Digiseg, delves into the privacy dilemma as cookie deprecation raises new concerns about consumer expectations. From the early days of contextual ads to the rise of identity resolution graphs, Dinesen unpacks how the ad tech industry continues to track users despite privacy regulations.
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The Trade Desk published its biannual Sellers and Publishers Report, which examines the growth drivers of the premium internet (aka the top digital publishers and platforms outside of Google and Facebook). The report notes that we are at an inflection point in the industry: For the first time in a…
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AI tech is galloping ahead like a runaway horse, with innovation racing rampant and regulations struggling to catch up. The latest spicy AI scandals involving Scarlett Johansson, Drake, and FKA Twigs reveal the AI frontier is still the wild wild west. What does all of this AI chaos mean for…
Read MoreAdMonsters May 30, 2024 Merry-Go-Round Scheme Conceals Ads for Consumers and Brands HUMAN’s Satori Threat Intelligence issued a Security Threat Alert this morning, detailing a scheme it calls Merry-Go-Round. At its peak, Merry-Go-Round reached 782 million fraudulent bid requests daily, cleverly evading detection through a sophisticated cloaking mechanism. Read…
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I know you’re probably ho-hum over my ramblings about generative AI and its implications for the future of digital media, but this past week I came across two juicy articles that shine a light on how the less-than-cozy relationship between tech giants and publishers is only being further torn asunder…
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As digital advertising braces for the post-cookie era, publishers face significant revenue challenges and a $10 billion shortfall. The rise of privacy concerns and cookieless tracking calls for innovative solutions like Ops Mage, an AI-driven contextual targeting tool that promises precision, performance, and privacy compliance. Explore how Ops Mage can…
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Rowena Lam’s journey in ad tech has not followed a direct path. As she’s progressed in her career, Lam has gone from thinking her AAPI heritage was something to overcome to understanding the power of bringing a unique perspective to the table. Now as, Senior Director, Privacy & Data for…
Read MoreAdMonsters May 23, 2024 Publisher POV: Three Ways Marketing Agencies Can Capitalize on the Cookie Deprecation Delay After continued challenges following the phase-out of third-party cookies for one percent of Chrome users in January, Google has once again delayed cookie deprecation plans. With the timeline pushed to early 2025,…
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