Amid the seaside backdrop and occasional gusts of wind, industry heavyweights shared their visions for the future. From AI-enhanced campaign execution to the power of community-building, the sessions were rich with actionable insights and collaborative spirit. Let's dive into how leading publishers are navigating these trends and setting the stage…
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If you're a retailer looking to maximize shopper engagement and campaign efficacy, Paul Brenner, SVP of Retail Media & Partnerships at Vibenomics, emphasizes leveraging advanced targeting and in-store technology.
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The Weather Company partnered with Lotame and AWS Clean Rooms to supercharge mobile data analytics, achieving a 98% faster insight generation and a sevenfold increase in query efficiency. Discover how this collaboration pushes the boundaries of data analytics, enhancing data privacy, and transforming ad targeting strategies.
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Discover how Generative AI transforms digital advertising with hyper-personalized experiences, supercharged media buying, and real-time agility. Learn the tips and strategies to harness this game-changing technology for unprecedented business growth.
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We want to understand where you see the biggest opportunities and challenges in the digital publishing landscape. Your feedback will help us identify key trends, innovative strategies, and potential obstacles in pursuing sustainable growth and profitability.
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Paul Bannister dropped some serious knowledge bombs on LinkedIn and Twitter, giving us the lowdown on how different DSPs spend with Google's Protected Audience API (PAAPI). It's clear from the data that everyone's scrambling to figure out their game plan for a post-third-party cookie world.
Read MoreAdMonsters June 13, 2024 ID Bridging Explained: Benefits, Controversies, and the Battle for Transparency in Digital Advertising Unfortunately, the buy side and sell sides are at odds again – what else is new in ad tech? The buy side called out publishers and their tech partners for using deceptive…
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Unfortunately, the buy side and sell sides are at odds again – what else is new in ad tech? The buy side called out publishers and their tech partners for using deceptive practices to identify audiences. The practice in question is a technique called ID bridging. ID bridging has become…
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Apple's highly anticipated Web Eraser, an AI-driven privacy feature for iOS 18, was a no-show at WWDC 2024, leaving many in the digital media and advertising industry on edge. Although the feature didn't make it into the final release, industry experts believe it’s only a matter of time before Apple…
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Explore cutting-edge insights from the IAB Tech Lab Summit Day 1. Discover how CTV converges with linear TV, the revolutionary impact of ad creative IDs, and the evolution of identity strategies. Dive into the urgent call for sustainability in advertising and enjoy Kara Swisher's sharp wit on tech's progress.
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