Generative AI is all the rage, and it’s all we talk about. Is generative AI really the next big thing, or is it simply a powerful tool that can drive efficiency for some people in certain scenarios that are being overhyped?
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In one corner, we have two tech giants releasing privacy edicts, and in the other, the advertising and digital media industry that has to deal with the fallout. In July, Apple and Google are both expected to launch privacy updates when they introduce new versions of their platforms. Will they…
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The Federal Trade Commission (FTC) filed a lawsuit against Amazon, accusing the company of signing users up for Prime without their knowledge. Now, when any website only provides a halfway decent ad experience, they can fall on the crutch of, "At least I didn't sign my users up for a…
Read MoreAdMonsters June 15, 2023 Unlocking the Power of Generational Diversity: Strategies for Managing and Leveraging Multigenerational Teams In a discussion at AdMonsters Ops in NYC titled, “Generational Diversity for the Win,” Amy He, Industry Analyst Lead at Morning Consult; Josef Najim, Global Programmatic and Partnerships Lead with Reuters; William…
Read MoreAdMonsters June 9, 2023 IAB Tech Lab’s Video Ad Guidelines: The Journey to Industry-Wide Implementation The IAB Tech Lab's 2022 video ad guidelines created a challenging video ad landscape for publishers, especially smaller ones. About 90% of what was considered instream inventory was labeled outstream. In addition, it restricted…
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At an AdMonsters Ops session on June 6th, “AI + Malvertising = ?,” attendees heard from Jerome Dangu, Chief Technology Officer and Co-Founder, Confiant, and Louis-David Mangin, CEO and Co-Founder, Confiant, about how AI is affecting ad tech and how we can stay aware of what is to come.
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Language models and chatbots are a great way for publishers to add value to their subscribers, but they shouldn’t be fooled by the ease of getting something up and running quickly. To understand how publishers can deploy AI bots safely, we spoke with Kyle Alan Hale, a Solutions Architect at…
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As the ecosystem prepares for cookie deprecation, the analytical eye can spot this trend through the string of post-cookie solutions — data clean rooms, alternative IDs, and Seller Defined Audiences. Is this the way to go?
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I’ve read the hype; ChatGPT is supposed to be better than Google Search, right? Why go through the bother of searching, clicking on a bunch of articles, comparing multiple sources, and synthesizing what I read when ChatGPT can do that for me in one simple step? It has been a…
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This is just one of the more worrying findings in HUMAN’s yearly Enterprise Bot Fraud Benchmark Report, which examines over 20 trillion digital interactions each week (or about 33 million per second!). The annual report seeks to provide enterprise security teams with the insights they need to understand what they’re…
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