What is AdMonsters? ? AdMonsters Europe • Registration • Sponsorship • Agenda What is AdMonsters? Founded in 1999, AdMonsters is an independent professional association for senior leaders of advertising technology and advertising operations in online publishing. AdMonsters has hosted eight bi-annual conferences to date in the US, and AdMonsters IX…
Read MoreThis event is SOLD OUT. Thanks for your interest in AdMonsters! Please take a look at the OPS event coming up September 30, 2010 or check out our events listing for upcoming events in your area. The AdMonsters Leadership Forum series brings together 50 of the most senior members from across…
Read MoreLeadership Forum US VIII AdMonsters Leadership Forum, held twice a year, brings together the most senior members from across the online ad operations community for a day of workshops, member-led presentations, and peer-certified best practice recommendations. This forum is truly a meeting of the minds for those leading operations…
Read Moresee also: sponsorship — agenda — Leadership Forum Overview Leadership Forum US VI will be held 2008-09-25 Leadership Forum US VI AdMonsters Leadership Forum, held twice a year, brings together the most senior members of the online ad operations community for a day of workshops, member-led presentations, and peer-certified best…
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The following is a continuation of a post written by Hugh Evans recapping a presentation at Publisher Forum EU 12 in June. The real nuts and bolts of what we wanted to cover in our presentation was still to come – the operational challenges that inevitably come along with a…
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This June, a colleague and I were kindly invited to present at AdMonsters’ 12th European Publisher Forum in Prague. We jumped at the chance to speak, and felt we had some important issues to raise surrounding mobile advertising operations; an area so far sparsely covered by any of the major…
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Sweeping generalization time: Publishers focus direct sales efforts on maintaining a $20 CPM and when they can't sell it, throw those impressions to remnant networks and hope they get a $1 CPM for it. As I said, it's a sweeping generalization, but most publishers continue to struggle with getting CPMs…
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During a great session "Ad Operations Optimization" in Prague at our European Publisher Forum, Jen Hanks put forward a question to the group asking how many people had 1 to 2 year plans. Few if any hands went up. At first I was shocked having maintained such plans myself for…
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Our 20th US Publisher Forum kicks off this weekend and I've been working with the members and sponsors on their presentations, helping develop what I think will be a 'best ever' event for us in New Orleans. Our speakers have done an amazing job of producing their presentations as all…
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I went to one of my traffickers to get the scoop on a major campaign that had been canceled. "Yeah," he said, "the cancellation order just came through. No reason given." I started to walk away when he said, "I knew it wasn't going to work anyway." He then went…
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