AdMonsters February 21, 2019 How Can Publishers Tell a Better Audience Story? For years publishers have sold advertising targeted around specific content, using available first-party data as the basis for establishing value around the opportunity. That value proposition is built around the scale of the audience, which boils down…
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OTT ad spend is expected to hit $5 billion by 2020, but it’s also adding another platform to an already fragmented landscape. As TV and the need for cross-screen and OTT campaigns become more prevalent, clients must find partners that can execute traditionally and programmatically.
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For any publisher, edge computing is becoming the only way to process data in a privacy-compliant way. User data is (by design) protected because it never leaves the device. This means a publisher can process data in a world without cookies and with increased government regulation (even under its strictest…
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“The death of the cookie has been greatly exaggerated,” claimed Jason Bigler, Google Ad Manager Director of Product, near the beginning of the 2019 Ops event in New York. You could hear the sighs across the Metropolitan Pavilion, feel the collective shrug of acknowledgement pass through the gathered crowd. Yeah,…
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Publishers are under constant pressure, not only to maintain revenue but also to increase it. Many sites still rely heavily on programmatic advertising revenue for the lion's share of their income. So what should publishers do? Andy Evans, former CMO of Sovrn found answers to that question when he attended…
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At the 2019 Ops conference, a somewhat unexpected word echoed throughout the sessions, from the morning keynote to the final talk: community. The idea of audience is out of date, and the term too limiting. Publishers and brands need to be thinking about their visitors, viewers, readers, users, consumers, and…
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When Ops hit the Metropolitan Pavilion June 3-4 in NYC, attendees were treated to insights from 75+ digital media leaders, including experts in programmatic, OTT, OOH, data strategy, mobile, video, audio, AR/VR, blockchain, branded content, and more. Here's a recap of some of the major themes that emerged from those…
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6:00 – 8:30 pm WeWork Times Square 1460 Broadway, NYC 10036 Enjoy a free night of beverages, hors d’oeuvres, and networking with your local publisher peers, as well as an insightful discussion about how email opportunities are exploding left and right. No fee—just the AdMonsters experience. The inbox is hotter than ever.…
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Privacy regulations, cookieless web, identity resolution, the value of first-party data, better personalization—are just some of the many data trends shaping publishers' strategies today. The road ahead is being paved as much by user and governmental concerns as it is by the duopoly and other significant players in the ad…
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In the next version of the Chrome browser, Google is set to release a native lazy loading feature for images and iframes, which will start on mobile and work its way on to the desktop. AdMonsters Chairman, Rob Beeler, recently held a conference call with publishers to learn more about…
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