Imagine you’re a brand and you’ve contracted an agency or vendor to run a direct-response display ad campaign. You’ve allowed 30 days post-view and post-click ad attribution, along with allowing pixels (both retargeting and conversion) to be placed throughout your sales funnel. After some initial hiccups, everything seems to be going…
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The prognosis for programmatic video looks pretty bright: eMarketer estimates that ad spend will hit $5.37 billion in 2016, which is more than 50% of total predicted digital video ad spend ($9.59 billion). However, the current situation is a bit cloudier: issues with latency and standards are making premium publishers…
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Theorem’s 2015 survey of viewability trends, conducted for InSkin Media, show that challenges in measurement abound on both sides of the Atlantic. We asked Theorem VP of Digital Strategy Dominic Finney about differences in viewability between North America and Europe, how publishers can avert the effects of divergent measurement methods…
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The challenge for digital publishers, in a nutshell: Keep your business profitable enough to continue producing quality content, via an ad-supported model... while acknowleding users' awareness of, and frequent resistance to, being advertised to... while also confronting advertisers' increasing hesitancy to pay for any ad space users can't see easily...…
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When the iPhone App Store opened its metaphorical doors in 2008, it signaled a dawning age for digital media. Applications were by no means a new phenomenon—the majority of software on laptops, smartphones, tablets and other connected devices are applications. But accessing online media through an application other than a…
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One of the great projects of digital media this decade has been streamlining and simplifying ad placements. We have the technology -- publishers can study where on the page they can get the most engagement, then figure out how to place an ad unit there, to grab the user at…
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The rough waters never seem to give way for Yahoo. Along with rumors of investor unrest and overall dissatisfaction with CEO Marissa Mayer, Big Y kicked off the year as the poster child for bad behavior in digital video advertising when a CNBC report alleged that not only was its…
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Explosive growth in video, a sense that the ad marketplace might have finally “figured out” mobile, the ability to discover previously unseen demand sources — publishers are seeing more channels and methods for monetizing than they ever have. That’s great for revenue, but it also opens up an ever-increasing number…
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Device fragmentation has had a complicated effect on publisher efforts to understand and target their audiences. Where once a publisher could easily track user behavior and deliver targeted advertising across a site – or network of sites – with the help of HTTP cookies, that tool is virtually useless today…
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Looking back on what happened in digital media in 2015, it’s hard to summarize it, exactly. I keep thinking of something AdMonsters’ Publisher Rob Beeler said during our Publisher Forum in La Jolla last month: One of Rob’s old lines about the state of ad ops is, “Everything is status…
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