The only thing that is constant in our business is change. Whether you’ve worked for a start up, or an established publisher, chances are you’ve been at one end of a merger or acquisition. If you’re lucky, the powers that be will have conducted a complete due diligence which would…
Read More
There has been a lot of talk about VAST and how important adopting this standard is. Recently I had a conversation with someone in which I mentioned VAST - a subject that is obviously near and dear to me. He said to me, "You know Sarah, there are a lot…
Read More
The end of the year brings with it a ton of online advertising industry events. I looked forward to this year's crop with the goal of finding something that ad operations professionals from publishers could use to bring value to their companies. It seems to me that the majority of…
Read More
As we all know, display advertising can be operationally difficult across numerous elements. For advertisers, complexities arise in buying inventory, reaching the right users, and understanding the effectiveness of campaigns. With the proliferation of ad networks (over 600 globally), it’s not getting any easier. And the media industry continues to…
Read More
This past Wednesday, AdMonsters hosted our 8th Leadership Forum in the U.S. at the Desmond Tutu Center in New York. The Leadership Forum is a unique event in that it brings senior Ad Operations leaders from publishers, agencies, networks and vendors together into one room to discuss the topics of…
Read More
No one will argue that the Display marketplace is an incredibly fragmented and inefficient system. Try as they might this advertiser driven ecosystem has created a few problems long hidden by overinflated CPMs. First are the serious issues in the market’s ability to scale. Second, is the arbitrage and optimization…
Read MoreJoin our Webcast on February 8th, 2011 at 1pm ESTOverviewAs Ad Operations leaders, naturally you are focused on operations and probably less focused on the technology. iFrames and JavaScript are terms used regularly, but you may not be familiar with the pros and cons of each and what they really…
Read Moresee also: technology — agenda Webcast - Preparing Operations for The Future of Video: VAST & VPAID will be held at 12pm EST/9am PST Click here to signup now! Preparing Operations for The Future of Video: VAST & VPAID It's no secret that online video advertising is seen by both…
Read Moresee also: technology — agenda Webcast - Other Options to Solve Workflow Problems will be held This event is our "soft launch" and will be free of charge. Click here to signup now! Other options to solve workflow problems - BaseCamp case study This webcast "Other Options to Solve Workflow…
Read Moreback to the AdMonsters Training home page Date: Time: 9:00 to 5:00 registration opens at 8:30am; enjoy breakfast until 9:00am** Please Note: There is a NYC Ad Operations Happy Hour being held immediately after class just one short block from the training facility. Location: () Fee: $ (includes course materials,…
Read More