It's only a couple of days left now. I'm always excited about going to the Admonster's Publisher Forum and this year is no exception. In-fact, this year I'm extra excited.Beyond the fact that the Publisher Forum is always a really nice event to be at, and that it's this year…
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On Wednesday I attended the Brightcove Video Monetization Summit. After a brief geeky starstruck moment - seeing Brightcove CEO Jeremy Allaire (formerly of Allaire and Macromedia) in person and resisting the urge to scream "I LOVE COLDFUSION" at him - I settled in for a long day of video learning.…
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According to the Bain Study “Building Brands Online”, in the next 3 years, brand marketers will spend close to 40% of their budget on cross-platform campaigns (up from roughly 25%). That’s about $52,000,000,000 being spent on cross platform campaigns in the near future. Unless you start making changes in your…
Read MoreHamburg, GermanyLe Meridien - an der AlsterNovember 23, 2010In partnership with OPS Germany is now SOLD OUT. Wenn Sie eine spezielle Einladung bzw eine Freikarte bekommen haben, und sich mit einem Discount Code registrieren, bitte setzen sie Ihre Registrierung fort. Falls nein, Sie aber trotzdem Interesse haben, können Sie sich…
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Editor's Note: This post originally appeared on Mike On Ads.So much of our time these days is spent talking about all the new features & capabilities that people are building into their adserving platforms. One component often neglected in these conversations is scalability.A hypothetical ad startupHere’s a pretty typical story.…
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The AdMonsters community is comprised of the top Ad Operations professionals in the industry. In a new feature for our site, we'll highlight members and ask them about what they are working on as well as their thoughts on a variety of topics.This week we feature Robert Deichert Jr., Senior…
Read MoreNew YorkSeptember 30, 2010 OPS is for online advertising leaders. tackle the big issues and learn to leverage operations for increased profitability. About OPS "Unique and relevant to decision makers in Ad Operations" The fourth quarter of 2009 was the largest quarter on record for online marketing. Spending reached…
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The advertising world rejoiced today with the announcement that the complexity of buying and selling online advertising had been solved. The company X, formerly known as The Doubleyieldmeldmatictail Project, has been working secretly for months with a select group of agencies and publishers to beta test their products, BUD (Buy…
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Editor's Note: Scott Savage's post originally appeared on his blog: scottsavage.net. This week I attended the AdMonsters cn-us-22 conference in New York Metro. It was my first Admonsters conference, and was very interesting mainly from publisher, pain point, mobile and industry landscape perspectives.The key observations that I had were: No-one…
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Yes, you can expect more Bon Jovi references as we prepare for our 22nd Publisher Forum in New Jersey on March 7th. Certain to be discussed at the forum are two announcements that have been made in the past few days. The Rubicon Project struck first, declaring that the ad…
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