The streaming wars are really heating up. While Netflix maintains its stronghold—significantly increasing subscribers in Q3—analysts predict that most subscribers will hang on, with some opting to become multi-streaming subscribers. Still, the looming launch of legacy media brands into the streaming video space promises to considerably shake things up for the…
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1 pm EDT The role of data in advertising has changed... has your data management platform kept up? In 2016, Scott Messer (Senior Vice President, Media at Leaf Group) wrote an article about how tricky it was to switch Data Management Platforms. Stating that, “migrations can be painful, debilitating and…
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Limiting the number of monetization SDKs integrated has been a common practice; many in-app demand sources have also built simpler APIs that can handle the job. Especially with monetization technology, a single SSP or exchange can open up to a wide realm of demand sources, precluding the need for numerous…
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There was a lot of talk at the recent Cannes Lions Festival about addressable TV advertising. What will this mean for decision makers and those entrusted with operations on both the buy and sell side of the business? First: Digesting Alphabet Soup As traditional ad-supported linear television morphs into a…
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For digital media and advertising 2018 has been a really exciting, but often bumpy, roller coaster ride. As far as ad operations is concerned, blockchain, artificial intelligence, location services, and mobile-first everything are offering promising monetization alternatives and other opportunities that bring publishers and brands closer to audiences in more…
Read MoreAdMonsters October 4, 2018 Spread of Bad Ads Pretty Terrible, Confiant Reports In its eye-opening new report on ad quality, Confiant finds that 1 out of every 200 ad impressions from the open exchanges is malvertising. If 1 trillion ads are being served through the open marketplace monthly, Confiant…
Read MoreAdMonsters September 27, 2018 From Location Data to Movement Science: A Conversation with Verve’s Mark Fruehan The widespread availability of location data has long been the central lure of the mobile advertising space, but to be successful in an increasingly competitive mobile space, advertisers and publishers need to be…
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Say it ain't so, AT&T! Following its acquisition, AppNexus has pulled out of the Advertising ID Consortium. A founding member of the universal open ID collective, AppNexus' departure potentially leaves the consortium in peril. However, this might be an opportunity for the universal ID cause to make a beneficial pivot.
Read MoreAdMonsters September 20, 2018 Podcast Advertising Is Only Ramping Up Some seemingly grim news from Buzzfeed and Panoply threw a wet blanket on the excitement that's been building around the podcasting space. While there may be a content glut, the advertising is just starting to awaken its potential. Editorial…
Read MoreAdMonsters September 7, 2018 Tally Up This OMS Requirements Scorecard With Google’s Doubleclick Sales Manager (DSM) closing shop in 2019, many a publisher is scrambling to find and integrate a replacement order management system. The other week PGA Tour was kind enough to share a timeline for OMS migration,…
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