Powered by: November 10, 2020 Investors Mad About Programmatic CTV Ad Filterers Enthusiastic Purchasers of Digital Content Bloomberg Gets on CTV FAST Investors Mad About that Programmatic CTV The stock market went a little crazy on news of The Trade Desk’s Q3 revenue: $216 million and a 45% jump…
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As we inch closer toward a cookieless world, identity solutions have been touted as the perfect panacea. But before going all in on one identity solution over another, wouldn’t it be prudent to weigh all of your options? You wouldn’t invest all your money in one stock, would you? So why…
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Privacy regulations; the crumbling third-party cookie; a general need to diversify revenue streams. These are just some of the factors driving publishers to better—and directly—engage with consumers. And a key tool helping publishers connect is an old favorite—logins. But although they may seem straightforward, logins and the strategies around them…
Read MoreAdMonsters November 5, 2020 Restoring the Balance of Power With First-Party Data: A Conversation with Permutive's Brett Goverman With the announcement of the end of the third party cookie, now is the time to shift the balance of power back to publishers. A strong first-party data strategy empowers publishers…
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Powered by: November 03, 2020 Ruh-roh Google's reCAPTCHA Busted? Ad Filterers Lead the Pack in Brand Discovery Apple Is Getting Its Search On Google’s reCAPTCHA Busted For Enabling Personalized Ad Targeting Image sourced from Twitter Victory Medium founder Zach Edwards was highlighted in an item The Register, by Thomas…
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It was slow starting for self-service ad platforms. Buyers were hellbent on using exchanges to cherry-pick their inventory. But 2020 is an extremely different marketplace, largely shaped by how the global Coronavirus pandemic has altered the landscape. In particular, publishers’ sales teams are focusing on big buys, leaving occasional smaller…
Read MoreAdMonsters October 30, 2020 Pandemic Pushes Self-Serve Ad Tech Adoption Forward It was slow starting for self-service ad platforms. Buyers were hellbent on using exchanges to cherry-pick their inventory. But 2020 is an extremely different marketplace, largely shaped by how the global Coronavirus pandemic has altered the landscape. In…
Read MoreAdMonsters October 22, 2020 Advertising Management Should Be More Like E-Z Pass Lanes Between Dev and Ops AdMonsters Advisory Board Chairman, Rob Beeler was introduced to the concept of an Advertising Management System that allows ad operations to manage header bidding settings and even keep up on the latest…
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In a privacy-forward world, where regulations like GDPR and CCPA have made data collection more complex, publishers are actually thinking beyond regulatory compliance and moving to the next chapter of consumer consent—demonstrating the value exchange.
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We heard an old dear friend, Dennis Colón, who we knew from his days as an ad ops exec at Conde Nast and CBSi had recently joined SuperAwesome as VP of Global Operations. SuperAwesome’s technology powers safe digital engagement with the under-16 crowd, enabling 12 billion monthly transactions, including safe…
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