The findings of a recent IAS report, Advertising in the Age of Misinformation, have some serious warnings for the entire ad tech ecosystem as 62% of consumers believe that advertisers, agencies, and publishers are equally responsible for ads appearing near misinformation.
Read MoreAdMonsters September 1, 2022 In an Ever-Changing Advertising Ecosystem, Collaboration Is Key to Staying Afloat With an eye toward developing a well-rounded revenue strategy, publishers are seriously thinking about how content and technology provide them with the necessary building blocks to provide a great user experience that will also…
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With an eye toward developing a well-rounded revenue strategy, publishers are seriously thinking about how content and technology provide them with the necessary building blocks to provide a great user experience that will also bring in more advertising dollars. It's all about putting users first and building better collaboration across…
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The marketplace provides a centralized ecosystem that brings efficiency to campaign management for in-store pubs through the ISM Ad-Server and ISM portal.
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It was the second day of Publisher Forum Montreal 2022 when AdMonsters Publisher Forum Keynote, Sharon Harris, CMO, Ascential Digital Commerce, brought the crowd to life with her charismatic presentation and illuminating ideas about what publishers must do to survive the challenging times ahead for digital media and ad tech.
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August 22, 2022 Retail Media Is Second Fastest Growing Major US Ad Channel Walmart adds Paramount+ to Streaming Service Say No Go: AppLovin Deal With Unity Around The Water Cooler Retail Media Ad Spend Expected to Reach $61 Billion by 2024 Retail media is continuously on the rise, and most…
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In his address, Killion detailed the rise of Complex Networks from a streetwear clothing line 20 years ago to a multimedia business with print and online magazines, video streaming, and in-person and virtual events. The evolution of the company sets a standard for publishers who are looking to broaden their…
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The ad tech industry is packed with several solutions (such as header bidding, A/B testing, etc.) to help publishers optimize their ad revenue. One such solution is ad refresh, which is considered advantageous by a lot of publishers yet there is some skepticism around using it due to its controversial…
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Come Tuesday morning, Sharon Harris, CMO at Ascential digital, graced the stage. Harris spoke on the significance of brand marketing today and retail media spend in an ever-changing ad technology space.
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This country is no stranger to political controversy. However, the past couple of years has boasted an unprecedented amount of political strife with a highly controversial president, a reckoning for the country’s systematic racism, a global pandemic, and even the recent reversal of Roe v. Wade. Within the context of this…
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