How many people here were involved in cross-platform video 10 years ago?We had just a few media platforms there were a few thousand channel choices, and nearly all media was consumed on a linear basis.Now, media is also consumed on an on-demand basis through a multitude of media platforms and…
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AdMonsters started in 1999 with our first Publisher Forum - back then these were known simply as AdMonsters - and even though we now put on events covering a number of different topics in the ad operations space this remains our flagship conference for online publishers.The focus of this year's…
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AdMonsters News Round-Up – 26 July 2012 Welcome to the AdMonsters Daily Digest! We scour the news for digital advertising and operations news every day so you don’t have to – we’re nice like that. We’ll be updating this page throughout the day but have a peruse of all the news you…
Read MoreAdMonsters News Round-Up – 25 July 2012Welcome to the AdMonsters Daily Digest! We scour the news for digital advertising and operations news every day so you don’t have to – we’re nice like that. We’ll be updating this page throughout the day but have a peruse of all the news…
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Olympic fever seems to have hit every person in the world except for me. As an avid skier, I love the Winter Games, but I just can't get into all this running and shot-putting and pole-vaulting that the summer games offer. Where's the luge, dude? Why would I want to…
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There's been a lot of talk recently about Facebook's warm hug with a few select Demand Side Platforms. This is not a surprise move by Facebook and neither are the restrictions they are placing on buyers. For example, only allowing buyers to bring their own data. Targeting data from Facebook…
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The dust may have well and truly settled on the Vienna Publisher Forum but the learnings that those who attended acquired across the three-day event will manifest themselves in the months and years ahead. Here’s a quick run-down of ten points I think we should all take heed of –…
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The question of viable, sustainable and tangible metrics in digital marketing isn't one that is going away any time soon. More and more agencies are demanding better metrics from us and publishers too see the benefit in 'premium inventory'. We've been fully across the 'Viewable Impressions' metric that gained popularity last…
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Videoplaza have launched the findings of their study into the world of connected devices exclusively at AdMonsters’ OPS TV in New York on July 11 2012. The report is titled A Future for TV: IP-delivered video advertising in a connected worldWe’ve summarised some of the key points below but you…
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It's going to be a steamy day here in New York, but AdMonsters are keeping cool by the waters of the Chelsea Piers, where we've gathered for our inaugural OPS TV conference. LiveRail will kick off DISH Media's Warren Schlichting's keynote presentation on how to break and rebuild the TV…
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