“The good thing is that we are on a vendor stack,” commented Ricardo Collison, VP of Revenue Platforms for CBSi. “The bad thing is that we are on a vendor stack.”A digital totem pole built out of a mishmash of mismatched pieces, the revenue tech stack stands in the center…
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Join AdMonsters as we descend on the nation's capital. We're bringing our third AdMonsters Mashup to the Washington Post's offices in Downtown D.C. for an evening of publisher talk, networking and drinks.
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First-party data is oil of the digital media landscape. While all kinds of publishers can claim it, the refinement process, not the drilling, makes the big bucks. Fortunately, technology has improved publishers’ refining abilities, not just in driving revenue from first-party data through on-site advertising as well as selling data to…
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“This industry is literally 20 years old,” comments Michael Alania, EVP at Outsourced Ad Ops and witness to the at-times insanely rapid evolution of digital advertising and the operations role at its core. “You look at where we are now versus where we’ve come from, it’s pretty staggering. And with…
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Join us in Austin, Nov. 9-12, for Publisher Forum and be part of this elite group to discuss, debate and shape the future of digital media. No other conference comes close to offering the exposure, exchange of ideas and feedback.
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Publisher first-party data is universally considered to be the most valuable data on the Internet. However, actually mining the value of that data and turning them into a revenue-driving workhorse is easier said than done, especially on a multi-platform basis. During this Meetup, publishers will discuss how they're porting first-party…
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Last week in an interview with JUICE Mobile CEO Neil Sweeney, I suggested publishers view mobile as a quickly spreading itch that scratching won’t relieve. Do marketers feel similarly about the channel? Sort of – an interesting new survey from Acxiom, 4INFO and Forrester shows that marketers know they need…
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Where Viewability DivergesWith the display standard officially approved and the MRC advisory lifted, publishers are bracing for a slew of viewability-laden RFPs to hit just in time for the fourth quarter of 2014. But just as viewability methodology differs from provider to provider, how viewability is transacted on differs from…
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Join us in Columbia Gorge (just 35 minutes outside of Portland), Aug. 17-20, for Publisher Forum and be part of this elite group to discuss, debate and shape the future of digital media. No other conference comes close to offering the exposure, exchange of ideas and feedback.
Read MoreAs we gear up for Publisher Forum Columbia Gorge, we shine the spotlight on a few seasoned PubForum regulars to get their takes on the changing dynamics of the industry. You can join the conversation at Publisher Forum. Register Now.Barbara Healy, Senior Vice President, Digital Advertising Operations at Tribune Digital/Tribune Publishing,…
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