Purple's ability to grow mattress sales 46% in Q1 can partly be attributed to changing consumer behaviors during the pandemic, but there's also a good dose of engineering ingenuity behind their marketing. They worked with AcuityAds all-new illumin platform, an advertising automation technology that offers planning, buying and omnichannel intelligence…
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September 29, 2020 Dotdash's Recipe for Success ANA Pushes for Federal Privacy Regs Can Media Take on the Big Boys? Only 14% of Advertisers Satisfied with Decisioning Solutions Dotdash Has the Recipe for Success Image sourced from Data: Dotdash; Table: Naema Ahmed/Axios While many publishers are floundering to stay alive…
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In a recent AdMonsters Webinar with Permutive, Goodbye Cookie, Hello New Data Strategy, Nathan Bell, SVP, Data and Business Analytics and Rachael McCombs, Sr. Director of Ad and Media Operations shared why Digital Trends decided to work with Permutive and how it is developing its first-party data strategy.
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September 22, 2020 TikTok’s Quite a Prize for Walmart and Oracle Quibi Is in Struggle Mode Putting Ad Tech Under the Blacklight Blockchain Proves Programmatic Potential TikTok’s Quite a Prize for Walmart and Oracle Image sourced from The Drum Although President Trump may have given the TikTok-Walmart-Oracle his “blessing,” the…
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Media billing is like an Olympic relay race, the more adept you get at passing and receiving data the better chance you have of getting paid faster. Unfortunately, it’s a lot easier said, then done. Here are a few things you may want to consider to make your billing process…
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September 08, 2020 Publisher Revenue Dips 2.3% A Viable Model for Local News? Pubs' Revenue Dips 2.3% It’s been hard out here for digital publishers in 2020. According to the latest Digital Publishers Revenue Index (DPRI), publishers’ revenue declined 2.3% YOY compared with Q1 2019. Overall, digital revenue fell by…
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If Apple's plans to have each app ask users for tracking permissions becomes a reality, industry analysts predict low opt-in rates making IDFA access severely limited to advertisers. All at once, the SKAdNetwok framework has become an important measurement tool, one of the main ways advertisers will receive the attribution…
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In this milestone 5oth episode of Minority Report Podcast, live from AdMonsters Publisher Forum Virtual, hosts and ad ops/ad tech vets, Kerel Cooper and Erik A. Requidan chat with Reggie Hudson, Director of Digital Operations at Northstar Travel Group, Alicia Ray founder of The AdTech Collective, and Brenda Salce-Garcia, SVP, Global Customer Success at Operative & Co-Founder of Tech Bae.…
Read MoreAdMonsters September 3, 2020 First-Party Data Gets a Second Look Forget identity—edge-computing-based DMP Permutive's big play is publisher first-party data, and the company boasts bold success stories such as Digital Trends, which will share the tale behind its next-gen first-party data marketplace during a free AdMonsters webinar on Sept.…
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For publishers to get the most out of media quality measurement, they need tools that facilitate communication on brand safety with the buy side and formalize best practices. In addition, a media quality data aggregation platform could empower publishers to optimize campaigns as well as make smarter revenue-related decisions.
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