Friction is the enemy of growth — and today's publishers have to mitigate quite a bit of friction in order to breeze through revenue goals, quarter after quarter. There's the natural tension between fulfilling advertisers' (growing) demands and delivering a frictionless content experience for users. There's friction between different platforms…
Read MoreAdMonsters November 12, 2021 Putting Contextual in Context: Can Standardized Definitions and Taxonomies Lead to Scale? Whether it's evaluating contextual as a key performance driver amidst the decline of third-party cookies and mobile identifiers, or new use cases—like extending contextual audiences into CTV—there is so much more to consider…
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Whether it's evaluating contextual as a key performance driver amidst the decline of third-party cookies and mobile identifiers, or new use cases—like extending contextual audiences into CTV—there is so much more to consider about the practice of segmenting and analyzing content. So in advance of our upcoming Revenue Strategy Session,…
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November 03, 2021 Apple Didn't Hit Twitter's Revenue Is Spotify Gunning For the Number 4 Spot? Twitter Flies Away from Apple’s Revenue Hits Many companies felt the brunt of Apple’s privacy changes earlier this year, but Twitter was not one of them. Its quarterly revenue went up 37%, causing stock…
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October 27, 2021 Is Google Taking Double? Google and Facebook Colluded Against Apple? How Apple's Privacy Changes Actually Hurt Google Takes Double What Competition Takes For Ad Deals? Talk about inflating ad deals. In an unredacted lawsuit in the U.S. District Court of the Southern District of New York, it…
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1:00 pm — 2:15 pm EST You’ve heard about ABM … but what about ABL? Always Be Learning … Introducing the AdMonsters Revenue Strategy Sessions, a new content series that offers a taste of the peer-to-peer learning you get at a real-world AdMonsters event, with the convenience of livestreamed, virtual…
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In a recent AdMonsters webinar with LiveIntent, How Pubs Are Increasing Revenue While Delivering Premium Ad Experiences In Email, Bobby Bonett, VP, Digital, SANDOW shared how SANDOW streamlined workflows while delivering dynamic ads with more granular targeting and personalization, and most importantly how they’re realizing 15X greater CTR than with…
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September 30, 2021 Ad Land Gives Ad Tech’s Cookie Education The Funny Treatment WaPo's Digital Ad Network Finally Comes to Life Amazon Follows Apple’s Lead but Is It in the Wrong Direction? Around the Water Cooler Ad Land Gives Ad Tech’s Cookie Education the Funny Treatment It’s hard for…
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September 23, 2021 The Future of the Internet Is Complicated FTC Coming After Big Tech and How It’s Built The Future of the Internet Is Complicated Image by Gerd Altmann from Pixabay Apple, Google and Facebook really know how to throw a party. We’ve got pop-up ads on our Apple…
Read MoreAdMonsters October 1, 2021 Selling the Value: What Publishers Should Be Telling the Buy Side About First-Party Data Publishers are growing optimistic about the journey down a cookie-less path, but not everyone shares that enthusiasm. Many industry experts cite a gap in education about the value of first-party (1P)…
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