AI is revolutionizing commerce advertising with a 32% revenue increase, according to recent data from mrge's State of Commerce Advertising Report. We spoke with Felix Witte, General Manager and SVP Publishers & Advertisers to dive into the details.
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Is it time to ditch your data lake dreams and get real about your data strategy? Learn how normalizing, accessing, and ensuring data accuracy can turn your publishing organization into a truly data-driven powerhouse. Discover the steps to make data work for everyone, from your ops team to your business…
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Explore Apple's AdAttributionKit, the innovative framework transforming ad attribution for app publishers. Learn about its features, how it compares to SKAdNetwork, and its impact on ad performance and privacy compliance in mobile monetization.
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It's no surprise that political ad spend is booming this year, especially with a pivotal presidential election approaching, but the spend is higher than analysts initially expected. AdImpact originally forecasted political ad spending at $10.2 billion, but it has shot up to $10.7 billion.
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At Cannes Lions 2024, the conversations were as lively and diverse as the French Riviera itself. Amid the glitz and glamour, we sat down with several leading digital media and advertising figures to get their take on the future. From exploring ID-less solutions to leveraging retail media data, the strategies for…
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Discover how behavioral economics offers a simpler, more effective approach to floor pricing optimization. Kean Wang, VP of Product and Strategy at Intowow, reveals best practices for balancing Header Bidding and Google Ad Manager to maximize publisher revenue.
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Publishers, what would you say if we told you that if Chrome nixed third-party cookies today, you'd be waving goodbye to a whopping 60% of your ad revenue? That's the report according to Criteo's Privacy Sandbox market testing.
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As an omni-channel DSP with unique first-party identity solutions, Yahoo saw an opportunity to create a unique offering in the marketplace and did just that. The strategy behind Yahoo Creative was shaped by feedback from clients, who stressed the need for creative tools backed by trusted identity solutions.
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Discover how generative AI is driving a near-20% increase in "Made for Advertising" (MFA) sites, and learn from DoubleVerify's Chief Innovation Officer, Jack Smith, how to navigate this evolving trend.
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Amid the seaside backdrop and occasional gusts of wind, industry heavyweights shared their visions for the future. From AI-enhanced campaign execution to the power of community-building, the sessions were rich with actionable insights and collaborative spirit. Let's dive into how leading publishers are navigating these trends and setting the stage…
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