Now that the third-party cookie is on its farewell tour, publishers are warily giving their first-party data another look, but a big question remains: how do publishers actually sell first-party data marketplaces and garner advertiser interest? During an AdMonsters Webinar on Nov. 12, 2020, Insider Inc.'s VP of Programmatic Sales…
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As we inch closer toward a cookieless world, identity solutions have been touted as the perfect panacea. But before going all in on one identity solution over another, wouldn’t it be prudent to weigh all of your options? You wouldn’t invest all your money in one stock, would you? So why…
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Magnite recently released a new proposal in Google's Privacy Sandbox called PARRROT. We reached out to Garrett McGrath, VP of Product Management at Magnite, to sort out all of these birds so we can figure out how each of them might shape the future of advertising—either separately or together.
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Purple's ability to grow mattress sales 46% in Q1 can partly be attributed to changing consumer behaviors during the pandemic, but there's also a good dose of engineering ingenuity behind their marketing. They worked with AcuityAds all-new illumin platform, an advertising automation technology that offers planning, buying and omnichannel intelligence…
Read MoreAdMonsters October 1, 2020 You Gotta Sell Self-Serve This past week we caught up with a number of mid-sized pubs to talk through a range of topics thanks to ADvendio. It was interesting to learn how the past few months went for them and a few common themes emerged,…
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September 16, 2020 Facebook: Open Web Ally ITP Toggled on for All Browsers Political Ad Spend Will Spur Rebound Amazon Closes in on the Duopoly It's Official: Taboola and Outbrain Breakup Ad Blocking on the Decline FB Supports the Open Web? Image sourced from Twitter CafeMedia’s Chief Strategy Officer, Paul…
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We spoke with Jake Abraham, President at Audigent about why he thought pubs seemed a little gun shy about identity solutions, how they should go about showcasing their first-party data as well as how Audigent plans to help them drive revenue by making their audience data and inventory actionable for…
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If Apple's plans to have each app ask users for tracking permissions becomes a reality, industry analysts predict low opt-in rates making IDFA access severely limited to advertisers. All at once, the SKAdNetwok framework has become an important measurement tool, one of the main ways advertisers will receive the attribution…
Read MoreAdMonsters September 3, 2020 First-Party Data Gets a Second Look Forget identity—edge-computing-based DMP Permutive's big play is publisher first-party data, and the company boasts bold success stories such as Digital Trends, which will share the tale behind its next-gen first-party data marketplace during a free AdMonsters webinar on Sept.…
Read MoreAdMonsters August 27, 2020 Media Quality Measurement: Finding Harmony With the Buy Side For publishers to get the most out of media quality measurement, they need tools that facilitate communication on brand safety with the buy side and formalize best practices. A media quality data aggregation platform could empower…
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