Purple's ability to grow mattress sales 46% in Q1 can partly be attributed to changing consumer behaviors during the pandemic, but there's also a good dose of engineering ingenuity behind their marketing. They worked with AcuityAds all-new illumin platform, an advertising automation technology that offers planning, buying and omnichannel intelligence…
Read More
Jig’s up, guys. The new book “Subprime Attention Crisis,” by Tim Hwang, former Global Public Policy Lead for Artificial Intelligence and Machine Learning at Google, says the ad tech bubble is going to go pop just like the subprime mortgage market a dozen years ago.
Read MoreAdMonsters October 1, 2020 You Gotta Sell Self-Serve This past week we caught up with a number of mid-sized pubs to talk through a range of topics thanks to ADvendio. It was interesting to learn how the past few months went for them and a few common themes emerged,…
Read More
September 29, 2020 Dotdash's Recipe for Success ANA Pushes for Federal Privacy Regs Can Media Take on the Big Boys? Only 14% of Advertisers Satisfied with Decisioning Solutions Dotdash Has the Recipe for Success Image sourced from Data: Dotdash; Table: Naema Ahmed/Axios While many publishers are floundering to stay alive…
Read More
In a recent AdMonsters Webinar with Permutive, Goodbye Cookie, Hello New Data Strategy, Nathan Bell, SVP, Data and Business Analytics and Rachael McCombs, Sr. Director of Ad and Media Operations shared why Digital Trends decided to work with Permutive and how it is developing its first-party data strategy.
Read More
"Trust is the catalyst of any recovery," shared Christine Maguire, VP Of Global Ad Revenue, TripAdvisor at AdMonsters recent PubForum Virtual during her keynote. Watch the video of her keynote below to learn more about TripAdvisor's five stages of recovery and action plan for continuing to build trust with employees,…
Read More
September 22, 2020 TikTok’s Quite a Prize for Walmart and Oracle Quibi Is in Struggle Mode Putting Ad Tech Under the Blacklight Blockchain Proves Programmatic Potential TikTok’s Quite a Prize for Walmart and Oracle Image sourced from The Drum Although President Trump may have given the TikTok-Walmart-Oracle his “blessing,” the…
Read More
September 16, 2020 Facebook: Open Web Ally ITP Toggled on for All Browsers Political Ad Spend Will Spur Rebound Amazon Closes in on the Duopoly It's Official: Taboola and Outbrain Breakup Ad Blocking on the Decline FB Supports the Open Web? Image sourced from Twitter CafeMedia’s Chief Strategy Officer, Paul…
Read More
We spoke with Jake Abraham, President at Audigent about why he thought pubs seemed a little gun shy about identity solutions, how they should go about showcasing their first-party data as well as how Audigent plans to help them drive revenue by making their audience data and inventory actionable for…
Read More
Media billing is like an Olympic relay race, the more adept you get at passing and receiving data the better chance you have of getting paid faster. Unfortunately, it’s a lot easier said, then done. Here are a few things you may want to consider to make your billing process…
Read More