Our publisher forums are always valuable, but this one hit differently. The focus was clear: everyone was determined to crack the code to retain more revenue. This time around, attendees were in rare agreement, openly discussing their biggest challenges as publishers. The great main-stage presentations and breakout sessions all revolved…
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In an effort to guarantee that advertisers focus their media investments on premium publishers to drive real consumer engagement, AdLib is providing agencies with tools to optimize their digital ad spend by connecting Jounce Media's advanced MFA detection technology to automatically block low-quality traffic.
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Paramount Global will close Paramount Television Studios as part of a restructuring effort that includes significant layoffs. This move follows Paramount’s announcement that they’re cutting 15% of their U.S. workforce, adding to the 800 employees laid off six months ago.
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Direct mail offers a stable and predictable alternative amidst fluctuating digital ad rates. Unlike digital channels, where ad placements can be unpredictable and subject to rapid rate increases, direct mail provides a consistent and reliable medium. This channel's ability to lock in rates and deliver stable results makes it an…
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This new era of journalism is sticky for publishers. They are currently faced with revenue loss, layoffs, and much more since tech giants are prioritizing clicks over quality content. To stay afloat, publishers continue to focus on diversifying their revenue streams. From launching e-commerce platforms to fostering vibrant online communities,…
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Apple's new Distraction Control feature could reshape digital advertising, affecting how publishers engage users and generate revenue. In this exclusive Q&A, Vegard Johnsen from eyeo explains what this means for the future of online content and advertising.
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The courts have been waging their antitrust war against Google for quite some time. The U.S. District Court ruled that Google violated antitrust laws, marking a pivotal turn in this landmark case against the walled garden. But the war is far from over. Google announced plans to appeal the ruling.
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Here’s how Dotdash Meredith’s D/Cipher revolutionizes ad tech with cookieless targeting. Plus, gain key insights from AdMonsters Publisher Forum Boston on future-proofing revenue strategies in a shifting digital frontier.
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Worldwide, finding a consensus on nearly anything is just about impossible. Yet, when thinking about the way people interact with brands online, there are two glaring truths: consumers demand personalization and privacy in nearly equal measure. Data clean rooms can be a conduit for advertisers to continue offering highly personalized…
Read MoreAdMonsters August 8, 2024 Ramping Up Your Revenue: Digital Publishers Reveal Key Growth Strategies In July 2024, we surveyed and interviewed publishers to gain insights into their revenue outlook and identify their top opportunities for growth. This report summarizes our findings. Read more. Microsoft and Criteo's Unified, ROAS-Driven Retail…
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