Header bidding has revolutionized programmatic advertising by allowing multiple demand sources to bid on ad inventory simultaneously, rather than sequentially as in traditional waterfall auctions. This competition results in higher CPMs, better ad quality, and greater control for publishers.
Read More
As walled gardens continue tightening their grip on ad spend, the future of the open internet remains uncertain. Explore insights from Programmatic IO's session, “The Future of the Open Internet Is...?” where industry experts discussed how publishers can adapt, evolve, and reclaim their value.
Read More
Building on that momentum, TikTok is expanding its search capabilities by launching the TikTok Search Ads Campaign. The service will allow advertisers to target users through keyword-based search ads.
Read More
Get the lowdown on week three of the Google vs. DOJ trial from the AdMonsters editors. The plot thickens as Google’s defense strategy unfolds, revealing a complex web of power plays in the ad tech ecosystem.
Read More
Last week, creators took a stand in New York City with the launch of Raptive’s ‘Keep It Real’ campaign, an advocacy effort designed to raise awareness about the impact of AI on their livelihoods. ABC News anchor Linsey Davis was the surprise host of the day, opening the event by…
Read More
From the rise of social-driven search and FAST channels to Google's ongoing antitrust trial, ProgIO spoke to many of the challenges facing publishers today. As the industry continues to push for transparency, fairness, and a more open ecosystem, the path forward depends on innovating while maintaining trust with consumers and…
Read MoreAdMonsters September 26, 2024 8 Inspirational Hispanic Leaders Shaping the Future of Digital Media and Ad Tech In celebration of Hispanic Heritage Month, we spotlight eight trailblazing leaders in digital media and ad tech, who are driving innovation, breaking barriers, and paving the way for future Hispanic professionals in…
Read More
How is AI changing creative strategy? The IAB Connected Commerce Summit featured lessons about creating experiences that connect with consumers.
Read More
In celebration of Hispanic Heritage Month, we spotlight eight trailblazing leaders in digital media and ad tech, who are driving innovation, breaking barriers, and paving the way for future Hispanic professionals in the industry.
Read More
On Thursday, the FTC reported that various social media and streaming platforms have extensively monitored users, including minors, gathering and distributing more personal data than many were aware of.
Read More