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Publishers Share Plans for the Many Unknowns of a Cookieless Landscape

A roundtable of ops leaders gathered at AdMonsters Publisher Forum New Orleans to discuss the most pressing issues facing the industry, including a cookieless future, what’s next with first-party data, and the Privacy Sandbox. 

How Can Publishers Best Gauge User Intent and Sentiment? Ask Them.

A Q&A with Ravi Mittal, Founder and CEO of Vuukle, on how publishers can leverage quizzes to build audiences, collect first-party data, and drive engagement. The demise of the third-party cookie once sent waves of fear through the digital advertising ecosystem, but not anymore. That’s because, in the years that…

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AdMonsters November 10, 2023   Making Programmatic Easier for All with a Meta DSP Long before MediaMath shut down, Mike Hauptman and Dan Bougourd were intrigued by the idea of building a meta DSP. They both joined MediaMath in the company’s early days, but by 2018, they were itching to…

Creators Lose Ground to Big AI; Google Updates AdSense Rev Model; Did Brand Safety Kill Jezebel?

In August, background actors told reporters that Hollywood studios started creating AI scans of them, without making it clear how those scans would be used. Their union wanted ironclad veto power over “digital doubles,” and minimum pay rates when AI is used to create an actor’s digital likeness.

Making Programmatic Easier for All with a Meta DSP

Long before MediaMath shut down, Mike Hauptman and Dan Bougourd were intrigued by the idea of building a meta DSP. They both joined MediaMath in the company’s early days, but by 2018, they were itching to bring programmatic advertising to the mid-market advertiser.

Buyers Still Paying for Ads When TVs Are Off; The AI Executive Order

Buyers suspect that streaming publishers are less than transparent in their reporting, despite promises made last year by GroupM and others.

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AdMonsters November 1, 2023   The State of Digital Identity: A Long Road Ahead, But Industry Thrives Through Innovation Approximately four years have elapsed since Google sent shockwaves throughout the advertising sector by revealing its intention to phase out third-party cookies. Now, the industry is prepared for the incoming industry…

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Dear Brands: It’s Time to Impose Ethics on the Influencers You Pay

Today, we are battling a new scourge: overtourism. Social media is turning people into bad tourists. How should brands step up to help resolve this challenge?

Cedara Launches Reduction Marketplace to Help Achieve Ad Net Zero

Carbon Intelligence Platform Cedara recently announced the launch of its Reduction Marketplace to make an immediate impact on sustainability efforts in digital advertising, particularly as the industry works toward a Net Zero Carbon Emissions goal.