There was a fair deal of relief spread around following the announcement of Facebook's IPO yesterday. First off, investors who had been dying to get their hands on a piece of the social network's business knew their time haunting the secondary markets was almost over. But even bigger, so much…
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We sat down with OPS Markets' Keynote Speaker Martin Kelly from Infectious Media and quizzed him on the RTB market place, the digital ad landscape in 2012 and got his predictions for our industry in 2012. RTB really took off in 2011, what do you see happening in a more mature…
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“How many of you know what Big Data is?” asked Heidi Cohen, ClickZ columnist, adjunct NYU professor, President of Riverside Marketing Strategies and moderator of the panel discussion at the Media Cross Media (MXM) Big Data event. A decent percentage of the crowd gathered at the Corporate Tax Network’s offices…
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Device recognition specialist (no cookies required) AdTruth, a division of 41st Parameter, has further upped its pro-privacy ante by joining the World Wide Web Consortium (commonly known as W3C) – specifically the Tracking Protection Working Group, which is developing guidance for implementing and adhering to Do Not Track (DNT) functionalities…
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Martin van der Meij will be leading his session Taking the Secondary Channel to New Levels at OPS Markets in London on February 9. SIgn up today and stay ahead of the digital advertising curve. Get more information at the bottom of this page. How has De Telegraaf approached RTB and what…
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We’ve talked about the Three Pillars of Success (People, Process and Technology) at a high-level, and discussed the details of People and Process, and now need to address everyone’s favorite, Technology. Right now, there is a lot of very interesting technology available and what’s out there today has some…
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Digital advertising leaders focus on shaping the new data driven marketplace OPS Markets brings operations leaders at the forefront of the field together to lead the discussion. OPS Markets brings together online media leaders building the market and trading infrastructure for online advertising. Be part of OPS Markets to learn how…
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Strengthen the foundations of online advertisingLatin American leaders in digital advertising attend AdMonsters Brazil for the in-depth peer-to-peer discussions, focused on developing actionable solutions and best practices in response to cutting edge challenges. Example topics include:The strategic role of Ad OperationsAudience targetingYield, revenue and inventory managementEmerging platformsOrganizational structureData monetization and…
Read MoreLast week, Medialets, a mobile rich media advertising platform that currently supports more than 20 billion monthly impressions, launched Medialets Private Marketplace, a fully transparent buying platform that lets advertisers directly plan, buy, execute and measure brand advertising on the mobile properties of the world's top publishers. The launch of Medialets Private…
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DataXu, provider of the industry’s no1 ranked DSP today (10 Jan 2012) announced that it had acquired Europe’s leading DSP platform Mexad.Read our Q&A on the thought process behind the decision and more with DataXu’s Vice President of Marketing Jule Ginches below.Rumor has it, DataXu's technology was originally developed for…
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