Well before the media anointed mobile the Next Big Thing, venture capitalists saw its potential. Consumers have rewarded VCs for their foresight by how quickly they’ve adopted non-voice mobile services over these past couple of years. The result has been a number of high-profile liquidity events this year starting with mobile ad network Millennial Media’s IPO followed by…
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The global advertising industry has evolved in recent years and the ad tech sector is undoubtedly one of the biggest catalysts driving change. Whether you highlight the increasing number of quantitative ad buying teams and the rise of performance media buying, or the growing legion of stat-focused experts tasked with discerning…
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December is upon us and everyone is scrambling to either hit or exceed revenue goals for the year. Unfortunately for many publishers, one thing is working against you: declines in traffic. It seems people still prefer to be with their families during the holidays instead of visiting your site –…
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Real-time bidding is programmatic trading, but programmatic trading is not simply RTB. That statement is not a riddle, though in the ever mind-warping universe of digital advertising technology, it’s caused a lot of confusion over programmatic buying. “RTB is just the mechanism – literally the buy approach,” explains Christine Peterson, Director…
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The Viewable Impression is all the rage lately. It’s been blogged about, discussed in private industry meetings, debated on conference panels, and included in client planning decks. The concept makes perfect sense: eliminate all the wasted impressions, and pay for only those that are in view of the user’s browser.…
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There are many touted benefits to working for a large, established company – stability, a retirement plan and a healthy pension. But often these larger companies don’t provide the accelerated learning, career growth, and open environments younger employees are drawn to. And many are hampered by entrenched inefficiencies that frustrate…
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Back in September, second-screen football companion app Squawka made headlines when BBH became a major shareholder in the nascent platform. With its real-time data visualizations for fans, the app has partnered up with brands like Gillette and Dominos among others. Prior to his presentation at AdMonsters Screens on Monday, 19…
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Few people understand the intricacies and marketing potential of augemented reality quite like Martina King, former Managing Director of augemented reality platform Aurusma. Prior to her keynote at AdMonsters Screens on Monday, 19 Nov. in London, we asked for her thoughts on showing the value of augmented reality campaigns to advertisers…
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Morning pardners – despite chatting with our sponsors till late in the night at the YuMe-hosted opening reception, the crew here at the Westin Riverwalk in San Antonio seems bright-eyed and bushy-tailed, enjoying a little Southwestern-style breakfast and preparing for the admittedly packed first day of our first ever mobile-focused…
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So, tell me this isn't really cool: I can totally see myself spending hours playing this game in public, frantically jerking my smartphone to become a master racecar driver. I can imagine the security guards having to drag me out as the mall closed but I refused to quit playing because…
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