Today OpenX announced the release of a new platform, OpenX Enterprise, which is a Software as a Service hosted ad management solution with new capabilities for managing different channels of inventory and product in one tool. Read the release. According to OpenX, this is a departure for the company and…
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Editor's note: Originally appeared on the Bizo blog.Debates about the Federal Trade Commission’s call for a “Do Not Track” system to protect consumer Internet privacy have been going on for several weeks now. But only in the last few days has the issue become very “real” for many consumers with…
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John Wanamaker, oft considered the father of modern advertising, is attributed with saying, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half”. Nearly a century later, the technologies and medium used for advertising have changed, but his observation is often still evident.…
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Over 75% of Americans regularly spend time online. All savvy marketers realize that digital is the fastest growing component of their marketing strategy.However online media spend has grown at a much slower rate than consumer growth in time spent online, why is this?There are two clear reasons for the lag…
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Matt Barash, Director of Publisher Development at Fox Audience Network, will be speaking at the US Network Ops Forum in San Francisco on June 17. In advance of his presentation we spoke with him about data and related techonologies.Q: Please give us a little information about your background in the…
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As we all know, display advertising can be operationally difficult across numerous elements. For advertisers, complexities arise in buying inventory, reaching the right users, and understanding the effectiveness of campaigns. With the proliferation of ad networks (over 600 globally), it’s not getting any easier. And the media industry continues to…
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No one will argue that the Display marketplace is an incredibly fragmented and inefficient system. Try as they might this advertiser driven ecosystem has created a few problems long hidden by overinflated CPMs. First are the serious issues in the market’s ability to scale. Second, is the arbitrage and optimization…
Read Moreback to the AdMonsters Training home page Date: Time: 9:00 to 5:00 registration opens at 8:30am; enjoy breakfast until 9:00am** Please Note: There is a NYC Ad Operations Happy Hour being held immediately after class just one short block from the training facility. Location: () Fee: $ (includes course materials,…
Read Moreback to the AdMonsters Training home page Date: Time: 9:00am to 5:00pm registration opens at 8:30am; enjoy breakfast until 9:00am** Please Note: There is a NYC Ad Operations Happy Hour being held immediately after class just one short block from the training facility. Training participants from all 3 classes being…
Read Moreback to the AdMonsters Training home page Date: Time: 9:00am to 5:00pm registration opens at 8:30am; enjoy breakfast until 9:00am** Please Note: There is a NYC Ad Operations Happy Hour being held immediately after class just one short block from the training facility. Training participants from all 3 classes being…
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