From Cost Center to Profit CenterFor any company that deals in digital advertising, ad operations is where the rubber meets the road. No matter how great the revenue opportunity, no matter how sweet the deal—no one profits until ops moves the ball over the goal line. And the faster, smarter,…
Read MoreWe knew when developing the agenda for OPS that we couldn't just have operations people say that ops was sexy. We needed an icon in the industry to help drive that point home and end the day with everyone buzzing about all the great things operations is. We were extremely…
Read More
Editor's note: This article originally appeared on DIGIDAYDaily.Mitch Weinstein is the Vice President, Director of Digital Ad Operations at UM/J3, where he oversees trafficking, reporting, and overall campaign management and implementation. He focuses on the latest in ad serving and targeting technologies, ensuring that clients are maximizing their budgets, reaching…
Read MoreAdMonsters Leadership Forum: A Summit for Digital Advertising Operations Leaders November 3, 2010 Le Meridien Piccadilly, London Event News & Updates Commercial Heads from Publishers invited to joint the Forum Speaker Announced: Pierre Naggar, Head of Y!DR & Performance Display Strategy, Yahoo - "The Publisher Opportunity in Today's Marketplace"Speaker…
Read More"Six months ago very few people were talking about verification services. Now, the market is flooded with a dozen companies offering competing services. There are clearly issues being brought to light that buyers and sellers need to contend with." - David Cohen, EVP, US Director of Digital Communications at UM.Overview…
Read MoreBowen Dwelle, founder and CEO of AdMonsters, spoke at the second Digital Publishing and Advertising conference (DPAC II) on Tuesday, October 27, 2008 in New York on the need for a renewed focus on operational excellence. In his presentation, "Operations Reality Check", Bowen incorporated themes from the conference: continued growth…
Read More