Publishers are under constant pressure, not only to maintain revenue but also to increase it. Many sites still rely heavily on programmatic advertising revenue for the lion's share of their income. So what should publishers do? Andy Evans, former CMO of Sovrn found answers to that question when he attended…
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Parsec Media CEO and Founder Marc Guldimann hinted that Parsec was actually building a new tool that crunched attention data in real time for brand and performance campaign optimization—a sort of white-label version of the company's internal optimization engine. The eagle has landed: Adelaide offers advertisers a dashboard with insights…
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While instinct might lead you to recruit people for ad ops who possess above average technical skills, most ad ops professionals—who have been in the game for a long time—will tell you that hiring for soft skills is equally, if not more important, than technical skill requirements. The right people…
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Last week, Gabe Greenberg advised readers to be wary of blockchain-based ad tech solutions that over-promise on this still-emerging technology. Now, he explains how blockchain could replace OpenRTB and solve for the protocol's flaws, and he shows us some examples of how brands are already using blockchain tech outside of…
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Rob Beeler learns the true meaning of rubbernecking, and he's here to tell us how it relates to Facebook's Cambridge Analytica/data privacy problems, GDPR preparation (or lack thereof), and buzzworthy tech like blockchain and AI.
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Cookies are a foundational part of digital advertising, but their application is limited in a cross-device environment. Cookies are browser-specific, they aren’t supported in OTT, and they aren’t easily ported between mobile apps. Cookies, then, are just one type of identifier among several that go into targeting users across multiple…
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This week's news roundup: Media professionals interpret Unilever's CMOs Weed's threats to pull spending from digital. TV ad spend dropped in 2017. Plus, new business strategies for content (spoiler: it involves blockchain!) and data vendors.
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“Digital Is Dead” read the first slide of Larry Allen’s keynote for Programmania on June 5, 2017. I don’t know if it elicited the gasps Larry was hoping for, but I could detect a certain sense of puzzlement flowing throughout the room of 200-plus programmatic specialists. Wait—isn’t this supposed to be…
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AdMonsters new and old have assembled for another heady three and a half days of ops education and commiseration at the 41st Publisher Forum. This time, we're in Palm Springs, CA, in palm tree-studded valley surrounded by beautiful but forbidding mountain ranges. In other words, it's a lot like ops,…
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Read Part I of this series here.There's an old saying: If you take someone's money, you have to do what they say.The big five agency holding companies control a significant portion of the world's media spend, and if someone on the sell side wants to make money in the ad…
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