Maybe it’s because I’ve been watching too much “Downton Abbey,” but I can’t shake the idea that if programmatic direct was a debutante, 2013 was the year it came out.While the concept had been around for a while and people had long whispered about its prospects, last year was when…
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Publisher Forum is a can't-miss conference where 100 of the top senior leaders in online ad tech and ad operations converge. Join us to be part of this elite group as we discuss, debate and shape the future of digital media. No other conference comes close to offering the same…
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Blizzards, polar vortexes (vortices?) – simply minor obstacles when it comes to bringing ad ops professionals together for deliberation and… Well, what’s deliberation without a little drinking? Even in a place like DC, where two inches of snow shuts down the federal government faster than a budget dispute. (As a friend…
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Riddle me this – what if desktop display ads were more like TV commercials?You hit up your favorite website and a banner ad appears at the top of the screen. As you spend 20 seconds perusing headlines or reading some quick summaries, a new banner appears. Some of you may…
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AdMonsters partners up with Rubicon Project to take its Meetup series to San Francisco, bringing together buyer and seller digital revenue specialists to hobnob as well as deliberate on one of the biggest challenges facing the digital ad space – cross-channel marketing.
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If 2013 must be a "year of something," we probably should call it the year of mobile. According to estimates from eMarketer, U.S. mobile advertising spend more than doubled in 2013 to hit $9.6 billion compared to $4.36 billion in 2012. eMarketer estimates that near-stagnant desktop spend will actually decrease…
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Native advertising has developed quite the cachet in digital advertising in the past year, with even the Federal Trade Commission jumping into the debate on proper labeling. Indeed, some of this channel’s growing pains are borne right there in the name itself – “native.” Native advertising seeks to emulate a publisher’s…
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If you haven’t had a chance to read it yet, you really should pore through all of this Washington Post investigative piece on the National Security Administration’s tracking through Internet cookies and device identifiers. Namely, the agency has been using some of digital media’s favorite tools to track and target…
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In today's labyrinth ad operations world, it can be hard at times to gauge your company's efficiency and effectiveness in the ever-evolving landscape of digital advertising. AdMonsters, in conjunction with Acceleration, seeks to unmask key data points surrounding the operations of online publishing organizations with the Publisher Maturity Index. With…
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By Zeus, I declare this holiday Botsgiving!Although bots have long been a menace to digital media (remember click fraud?), bot fever has been spreading like wildfire across the industry this year, probably in response to some dire statistics. The latest, from Integral Ad Science, suggests 14% of all impressions out…
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