“This industry is literally 20 years old,” comments Michael Alania, EVP at Outsourced Ad Ops and witness to the at-times insanely rapid evolution of digital advertising and the operations role at its core. “You look at where we are now versus where we’ve come from, it’s pretty staggering. And with…
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This Meetup brings together several premium publishers to explain how creative-facing initiatives sync into typical operations workflow and delve into the tools and processes required. Are there standards that can be applied across screens and platforms? How does operations handle scaling and the integration of viewability metrics and technollogy? Can…
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Last week at the BrightRoll Video Summit during Advertising Week, I heard Ben Jankowski (Group Head of Global Media at MasterCard) say, "If you've figured out programmatic, you're either a genius or an idiot." I feel confident saying I haven't figured out programmatic, and I hope this improves my odds on…
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In the past, the acronym CPA had a simple connotation for publishers: low payout. Particularly in the post-bubble digital advertising world, CPA campaigns seemed a desperate alternative when CPMs had hit rock bottom. But more than a decade later, Epom Head of Sales Andrew Lebowski argues that in the age…
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Join us in Austin, Nov. 9-12, for Publisher Forum and be part of this elite group to discuss, debate and shape the future of digital media. No other conference comes close to offering the exposure, exchange of ideas and feedback.
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Publisher first-party data is universally considered to be the most valuable data on the Internet. However, actually mining the value of that data and turning them into a revenue-driving workhorse is easier said than done, especially on a multi-platform basis. During this Meetup, publishers will discuss how they're porting first-party…
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Last week in an interview with JUICE Mobile CEO Neil Sweeney, I suggested publishers view mobile as a quickly spreading itch that scratching won’t relieve. Do marketers feel similarly about the channel? Sort of – an interesting new survey from Acxiom, 4INFO and Forrester shows that marketers know they need…
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The chief finding from a Winterberry Group/IAB report on programmatic has been the subject of many conversations at AdMonsters lately: 99% of global publishers have some kind of programmatic offering. This runs the gamut from programmatic direct and private marketplaces to simply filling some unsold inventory via open RTB.Things are…
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For publishers, mobile is an itch spreading over greater sections of skin, tingling more ferociously every second. Scratching doesn’t make it worse, but certainly fails to relieve the symptoms. Publishers continue to struggle in their mobile monetization efforts: because there’s little incentive for direct sales to evangelize the channel (particularly when…
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Where Viewability DivergesWith the display standard officially approved and the MRC advisory lifted, publishers are bracing for a slew of viewability-laden RFPs to hit just in time for the fourth quarter of 2014. But just as viewability methodology differs from provider to provider, how viewability is transacted on differs from…
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