We're all aware the digital ad marketplace is currently dominated by just a couple of massive companies--and you know exactly who they are. One evergreen issue for publishers is the question of how to navigate this dynamic: Working with Facebook and Google is practically a necessity, especially where distributing your…
Read More
Apple Is Buying Shazam On Dec. 11, Apple officially announced it was buying Shazam, news TechCrunch had broken a few days earlier. Reportedly, Shazam had had discussions with other companies in months prior, including Spotify and Snapchat parent Snap, but ultimately Apple bit to the tune of $400-ish million (according…
Read More
Throughout 2017, the discussion on the AdMonsters site, at our events and on our listserv has spun off in countless directions. A person has to wonder: Was there ever a time when it seemed the industry focused on one or two issues at a time, or do we just have…
Read More
Facebook's Content Problem Is an Ad Problem, Too Couple fresh dispatches from the “You Can’t Automate Everything” beat: Facebook is catching heat over ads both weird and fraudulent on its platform. The Daily Beast’s Taylor Lorenz published a detailed exploration of the bizarre, impractical products (cat blindfolds? Plastic doodads of…
Read More
Discrepancies in campaign reporting may be an ever-present scourge--but let's not mistake them for a force of nature beyond anyone's control. As the digital ad ecosystem evolves and gets smarter about its business, there's more value at stake with each impression. That said, managing discrepancies can feel like a long…
Read More
I don’t want to sound like an alarmist, but if you think it’s hard for publishers to bend to the whims of Google and Facebook to get their content out to a mass audience, just think for a few seconds about what it might be like playing ball with ISPs…
Read More
Net Neutrality on the Chopping Block Earlier today, Federal Trade Commission Chairman Ajit Pai announced plans to end net neutrality regulations. If his strategy was to sneak this one out on the wire during a holiday week, to make smaller waves, I'm not sure if that's going to work, because…
Read More
The 43rd AdMonsters Publisher Forum has taken us to Nashville, where we'll be spending the next few days wrapping our heads around a particularly intense season in digital media. From what I could gauge from chatting with attendees and sponsors at last night's dinner, there are loads of questions in…
Read More
When you're as focused on digital media as we are at AdMonsters, sometimes it's important to remember the offline world still exists, and it's generating serious money for a lot of publishers who are active in it. If you're coming from the point of view of a media company with…
Read More
Are you panicking yet? On May 25, 2018, the EU General Data Protection Regulation (GDPR) comes into effect regarding data-driven content and services that directly target or monitor the behavior of EU citizens… Regardless of the targeting organization’s location. It’s a tall order and there’s unsurprisingly a great deal of…
Read More