April 27, 2021 Is iOS 14.5 a Bridge to Rebuilding Consumer Trust? Around the Water Cooler Yeah, We Know iOS 14.5 Is Bad, but Maybe It's a Bridge to Rebuilding Consumer Trust Image sourced from Apple Are you enjoying all of those privacy popups? Maybe you're one of those people…
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If you’ve looked at your Facebook ads data recently, you might be worried about your dwindling conversion insight. Starting with Safari and Mozilla’s default blocking of cross-site tracking since the release of ITP 2.1, continuing with the rollout of Limited Data Use that limited tracking in California to comply with…
Read MoreAdMonsters April 22, 2021 How USA TODAY Sports Is Developing First-Party Authentication Strategies for Building Consumer Trust Jason White, SVP and Head of Publishers, LiveRamp, and Chris Pirrone, General Manager, USA TODAY, Sports Media Group, had an in-depth discussion with AdMonsters Senior Editor, Lynne d Johnson, about publisher first-party…
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Jason White, SVP and Head of Publishers, LiveRamp, and Chris Pirrone, General Manager, USA TODAY, Sports Media Group, take AdMonsters Senior Editor, Lynne d Johnson, on a deep dive discussion into the world of publisher first-party authentication strategies. "If cookies were the currency before, the gold is that relationship with…
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April 22, 2021 Core Web Vitals Rankings Get Pushed Back a Bit Hey FLoC, Get Off My Block Around the Water Cooler Core Web Vitals Gets Pushed Back (and Most Sites Don’t Rank Well Yet Anyway) If Google’s new Core Web Vitals benchmarks for the “page experience” became the standard…
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In preparation for our upcoming webinar with Permutive: Vox Media’s Approach to a Changing Media Landscape, Tuesday, April 27, 1 PM ET, (Register now!), I spoke with Michael Ogunjobi, Customer Success Lead, Permutive, about how publishers can fully maximize the value of their first-party data and demonstrate that value to…
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Tegna is on the path to providing that transparency and choice with their OTT audience. During our April 15, 2021 webinar, OTT & CTV Privacy Controls: Activating Choice & Transparency in Apps, Chris Fehrmann, Tegna VP of Digital Products, and Alex Cash, OneTrust Consent and Preference Management Lead, explained to…
Read MoreAdMonsters April 15, 2021 If We Make it Easy for CTV Users to Give Consent … Maybe They Will, Says OneTrust’s Alex Cash The shift to OTT and CTV creates an opportunity for publishers to engage a growing audience and deliver personalized experiences – and that includes privacy controls.…
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April 14, 2021 IPG Commits to More “Inclusive” Bidding & Buying Contextual Gets a Cash Infusion Brave Browser Blocks FLoC Texas Tightens Reins On Google Antitrust Case Around the Water Cooler IPG Makes Less Biased Bids & Buys Priority with New DEI Hire Image by Gerd Altmann from Pixabay Making…
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The advertising ecosystem has a huge opportunity to create a more transparent programmatic supply chain, where SSPs, brands, ad tech vendors, and agencies alike can commit to using new tools and tactics to improve how they work with publishers. By enhancing the control and transparency in the programmatic supply chain, we will ultimately…
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