With an increasingly fragmented media landscape (both digital and non-), partnering media-mix modeling and attribution would seem quite advantageous for marketers – hence why it's at the center of version 2.0 of Visual IQ's TrueAttribution technology, which powers the IQ Envoy product suite. Visual IQ Cofounder and CEO Manu Mathew took…
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Device identification. You’ve read about it, heard about it or thought about trying it, but maybe you’re still not quite sure of what the benefits are or why you’d consider an alternative to cookies in your online advertising strategy. Cookies, of course, have been the cornerstone of online measurement and…
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Digital advertising pros who are also Spaghetti Western fans thoroughly enjoyed Grapeshot Chief Executive John Snyder's wonderfully titled OPS Markets session on Thursday, Feb. 9: "The Good, the Bad and the Ugly of Digital Advertising." While we're still trying to talk Snyder into wearing a poncho and chewing a cigarillo during…
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Tag management provider TagMan has found an ally in Digital Fulcrum, the company that provides the consulting muscle for AdMonsters Professional Services. Through an exclusive strategic partnership, TagMan has integrated Digital Fulcrum's Ghostwriter technology, a web performance optimization tool aimed at publishers as well as marketers. With Ghostwriter, TagMan's…
Read MoreIt's the first AdMonsters event of the year at the Grange Tower Hotel in blustery London. OPS Markets features a wide variety of speakers analyzing the rapid development of data-driven advertising and pondering what's next. The two Gs of AdMonsters' ever-diligent content team – that would be EU Editor Gautam…
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The role of the ad operations professional is evolving. As data plays an increasingly important role for every advertiser and publisher, the role of ad operations has, in turn, rapidly expanded. It’s no longer enough to just ensure a placement is trafficked correctly and that campaigns are pacing at an…
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Martin van der Meij will be leading his session Taking the Secondary Channel to New Levels at OPS Markets in London on February 9. SIgn up today and stay ahead of the digital advertising curve. Get more information at the bottom of this page. How has De Telegraaf approached RTB and what…
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We’ve talked about the Three Pillars of Success (People, Process and Technology) at a high-level, and discussed the details of People and Process, and now need to address everyone’s favorite, Technology. Right now, there is a lot of very interesting technology available and what’s out there today has some…
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Digital advertising leaders focus on shaping the new data driven marketplace OPS Markets brings operations leaders at the forefront of the field together to lead the discussion. OPS Markets brings together online media leaders building the market and trading infrastructure for online advertising. Be part of OPS Markets to learn how…
Read More“Towards the Quantified Society” was the theme of O’Reilly’s online preview of its Strata conference in Santa Clara, Calif., in late February. The statement does make one tingle a bit – we’re headed in the direction of a data-centric world where everything can be measured, morphed into numbers and metrics,…
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