Dear Brands: It’s Time to Impose Ethics on the Influencers You Pay
Today, we are battling a new scourge: overtourism. Social media is turning people into bad tourists. How should brands step up to help resolve this challenge?
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What Does Amazon’s Ditched Ad Server Mean For Its Ad Business?
In Q2 2023, Amazon's advertising services business generated an impressive $10.68 billion, reflecting a 22% increase from the previous year. Although the closure of the ad server raises questions about potential reasons, speculations include regulatory privacy policies or a strategic shift toward AI and machine learning. Amazon's updated ad-server privacy…
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AdMonsters June 29, 2023 The Power of Locally Relevant Advertising for Buyers and Sellers: A Chat With Insticator's Zack Dugow Location has been one of contextual targeting’s most promising plays, and, in a privacy-centric environment like the one the advertising ecosystem exists in today, it is emerging as one…
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Ad Tech Veteran Mike Richter: The Power of Community and the Power Built From Experience
In this current era — marked by a recession and a two-month break in Europe — Mike Richter is still working toward defining the next chapter in his book, but he is optimistic about what the future holds.
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What 5 Years of Minimal Fraud Should Tell the Market
In 2014, the Trustworthy Accountability Group (TAG) was established to cultivate confidence and trust in digital advertising by facilitating collaboration among players across the supply chain to uphold quality and brand safety standards.
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What Is the Global Privacy Platform (GPP) API v1.1?
The primary changes to the API were born from industry feedback that it needed to better support callers of the API who operate within an iframe on a web page. Version 1.1 of the API includes callback support for all commands. This allows vendors who work within an iframe to…
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Is New Media an Endangered Species?
AdMonsters writer, Susie Stulz, has been reading Traffic, Ben Smith’s book on the start of Gawker, HuffPost, and BuzzFeed. The 2000s were heady days for “new media.” Its founders, ambitious and audacious in equal measure, figured out early on that sites that attract the most traffic win. Scorning traditional media,…
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Social Media Killed BuzzFeed News; Meta Revenue 💪; Privacy Sandbox Shows Promise?
"BuzzFeed News was a social media ecosystem company, and the ecosystem went away," said a former BuzzFeed exec. "HuffPost was a pre-social media company that BuzzFeed eclipsed in the social media age. And then as social media goes away, the tide comes out, but HuffPost is still kind of there…
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Is Microtargeting Giving the Digital Advertising Sector a Bad Rap?
Micro-targeting based on behavioral data was supposed to be a good thing for all parties involved in the equation: brands, publishers and consumers. But those benefits haven’t panned out. It hasn’t been suitable for publishers. As advertisers pivoted away from traditional advertising to micro-targeted programmatic campaigns, revenue for global newsletters…
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A Social Media Site for People Who Want 100% News and 0% Toxicity
Post News, a social media site recently launched to the public, addresses that toxicity head-on. It invites users to "follow, share, support, and interact with diverse voices on topics you care about and join smart conversations without the toxicity." Civility is a key theme.
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