At its San Francisco summit earlier this year, AppNexus used a slide chock full of poker chips to announce the technology platform was going "all in" on mobile. A gambling reference was an interesting choice – in the hazy world of mobile monetization is programmatic (namely RTB-driven) trading a good…
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Some premium publishers are likely reading the latest batch of hysterical articles describing the scourge of botnet traffic on digital advertising and thinking, "Tough cookies."Which isn't a bad way to put it – media buyers' obsession with chasing cookies and buying the cheapest inventory available through RTB-powered exchanges has created…
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When I was invited to attend the amazing MaiTai event in Cabarete, Dominican Republic (serious #humblebrag going on right there), the organizers of the event established that Voxer would be the communication platform of choice for all the attendees. Very quickly the group started “voxing,” illuminating the potential of this…
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I recently participated in a panel at AdMonster’s OPS TV discussing the future of cross platform measurement with Nielsen, TubeMogul, and Magna Global. We covered a lot of ground during our conversation, from addressing how to get digital measurement out of the toddler years to the need for content becoming…
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Join us for our second Mashup, October 23 at 6 p.m. at Tumblr's headquarters in Manhattan's Flatiron District, as Tumblr's Lee Brown and Kate Maxwell discuss key steps to ensuring that your publication's Creative QA process stays afloat. Tumblr's native advertising platform allows advertisers to be content creators - Brown and…
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Ad ops isn't only about delivering impressions; it's also about creating high-performing campaigns. Join OpenX's Jason White, CondéNast's Dennis Colón and AdMonsters' content czar Rob Beeler as they rethink the ad-ops system, delivering best practices on how to evaluate your pub's media spend to maximize both yield and revenue.
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Marketers don’t want just branding or performance - they want both and it’s up to publishers to serve both needs. This often requires pubs to bridge the gap between their direct sales efforts and their programmatic channels. Federated Media's Walter Knapp, COO, and Chris Eberle, SVP and GM, Business Operations,…
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We kick off today's OPS by celebrating five years of Rob Beeler as AdMonsters' content czar and chief emcee. Here's to five more, buddy!But onto the meat – Derek Metz of Acceleration details early results from our Publisher Maturity Index survey – it's not too late to add your insight…
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Taking place September 26 during Advertising Week in New York, OPS is the gathering place for ad operations and media technology leaders challenged with navigating the latest shifts in our industry and responding to stay competitive and profitable.OPS is the best place during Advertising Week to connect with other online…
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I’d like to say it’s feeling like fall in New York, but no, heat and humidity still assail us in early September, turning the Big Apple into a concrete sweat lodge. Hopefully the weather changes course before Sept. 26, with crisp autumn weather signaling the arrival of AdMonsters’ flagship one-day…
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