The ad industry is changing, and so is Cannes Lions. With header bidding altering the way agencies do business, branded content in high demand, and GDPR doing... whatever it's doing, publishers and ops people are in the Cannes conversation more than ever. Yep, as Gavin Dunaway explains, Cannes is AdMonsters…
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In addition to providing an AI-powered tool for campaign and revenue optimization across the programmatic space, Simplaex's Rivr serves as a communication layer that could supplant the need for digital identifiers.
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A new TechTarget report shows branding really makes a difference in B2B campaigns. But that requires quality data—and fortunately, publishers have that. Here's another chance for pubs to make good on the value of their data.
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Recognizing professional excellence and influence in digital media and advertising, winners will be honored at the Ops Conference Power Hour in NYC.
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"The stakes have never been higher," Nucleus President and CEO Seth Rogin says of this moment in the fight to preserve real journalism. But he's confident in advertisers' willingness to invest in quality content in quality environments. Before he speaks at Ops, we asked him to share his thoughts.
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The deadline for GDPR compliance is looming, and the trades continue to chide publishers for not being prepared enough. But considering the interpretation of the regulation has continually changed—and now Google has limited the number of ad tech vendors pubs can list in its consent management tool—Brian LaRue asks: How…
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Ops panelist Erica Osher from NPR/NPM explains her team's process for producing and distributing branded audio content. Podcasts are booming, smart speakers are proliferating, and there's been a lot to learn and master in creating branded content that takes off in the often intimate audio format.
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In the latest installment of his Inside the Buy Side column, Gabe Greenberg lets us know what the heck agencies are thinking. Here, he speaks to Erica Schmidt, newly-tapped Global CEO of Cadreon, about the future of audience-based buying, the state of analytics at the agency level, and how the…
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Armando Turco left the creative agency world to head up Vox's branded content studio last year. By his perspective, the publisher side is where the action is with branded initiatives. Catch him talking about this in a panel at Ops on June 5, but first, read what he has to…
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The other day I published an interview with Kind Ads adviser Neil Patel on the workings of a decentralized ad network leveraging a blockchain. When I tried to boost my Facebook post of the story, the platform denied me, stating that it does not run ads related to cryptocurrencies. I pleaded…
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