Paul Bannister dropped some serious knowledge bombs on LinkedIn and Twitter, giving us the lowdown on how different DSPs spend with Google's Protected Audience API (PAAPI). It's clear from the data that everyone's scrambling to figure out their game plan for a post-third-party cookie world.
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In an exclusive interview, Albert Thompson, Managing Director of Digital at Walton Isaacson, dissects The Trade Desk's controversial Top 100 List. Thompson shares candid insights on the list's implications for publishers, advertisers, and the future of digital advertising.
Read MoreAdMonsters June 13, 2024 ID Bridging Explained: Benefits, Controversies, and the Battle for Transparency in Digital Advertising Unfortunately, the buy side and sell sides are at odds again – what else is new in ad tech? The buy side called out publishers and their tech partners for using deceptive…
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Unfortunately, the buy side and sell sides are at odds again – what else is new in ad tech? The buy side called out publishers and their tech partners for using deceptive practices to identify audiences. The practice in question is a technique called ID bridging. ID bridging has become…
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Søren H. Dinesen, CEO of Digiseg, delves into the privacy dilemma as cookie deprecation raises new concerns about consumer expectations. From the early days of contextual ads to the rise of identity resolution graphs, Dinesen unpacks how the ad tech industry continues to track users despite privacy regulations.
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AI tech is galloping ahead like a runaway horse, with innovation racing rampant and regulations struggling to catch up. The latest spicy AI scandals involving Scarlett Johansson, Drake, and FKA Twigs reveal the AI frontier is still the wild wild west. What does all of this AI chaos mean for…
Read MoreAdMonsters May 30, 2024 Merry-Go-Round Scheme Conceals Ads for Consumers and Brands HUMAN’s Satori Threat Intelligence issued a Security Threat Alert this morning, detailing a scheme it calls Merry-Go-Round. At its peak, Merry-Go-Round reached 782 million fraudulent bid requests daily, cleverly evading detection through a sophisticated cloaking mechanism. Read…
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Pat LaCroix, EVP of Strategic Partnerships at Seekr notes that the oversaturation of disinformation fosters skepticism for both consumers and advertisers. But the rise of AI presents a potential solution to the spread of misinformation. Through natural language processing and machine learning, AI tech offers promising solutions for detecting and mitigating…
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As digital advertising braces for the post-cookie era, publishers face significant revenue challenges and a $10 billion shortfall. The rise of privacy concerns and cookieless tracking calls for innovative solutions like Ops Mage, an AI-driven contextual targeting tool that promises precision, performance, and privacy compliance. Explore how Ops Mage can…
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According to Statista, in 2023, global spending on programmatic advertising reached $558 billion. By 2026, this number will likely grow to $700 billion. Also, the share of programmatic advertising in digital spending worldwide has increased since 2020.
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